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Upcoming events (5)
According to Optinmonster, businesses using video marketing get 66% more qualified leads per year and achieve a 54% increase in brand awareness. [May 2020] Do you want to boost your business results and get more out of your social media marketing efforts? YES?! Then VIDEO MARKETING is a must! In this talk, you will learn how to create and distribute video to deliver your message with impact. If you are someone that has wanted to produce videos for your business in the past but perhaps lacked in technical knowledge or confidence, then this is definitely one for you! What to expect: - Tips on Video strategy - How to set up for filming - How to feel confident when filming - How to distribute your video successfully - How to create and maintain engagement with your audience + BONUS: Affordable gear that will enhance your video This will be a jam-packed workshop designed for everyone who wants to start using more videos on their social media, but feel overwhelmed and don't know where to start! Tom Fordham is a film director, video creator and coach. He works mostly with small businesses helping them make impact with social-optimised video, whether that be through producing the content or instructing them on how to create it themselves. Dan Holloway is a Business Strategist, Content Creator, CMO, Husband, Father and mild Cake Addict! What you did to grow your venture to this point is unlikely to help you achieve exponential scale. Not only is Dan the CMO of Quicc, he also works with businesses, organisations and influencers. Helping them to fast-track out of growth and into transformative scale. Because it’s exponential scale where the real magic usually happens! You'll be provided with a link to the CSM Zoom room where this workshop will take place once you sign up to this meetup!
Want to learn how do you get leads, build a relationship with them and get them to conversion seamlessly? The gurus of the internet make it sound so simple! In reality, it takes hard work, strategic thinking and little understanding of marketing psychology. The secret is to make your email marketing work for you, by making it work hard for them. Learn how to get entice leads in, engage them with the information they enjoy receiving, and the strategies you can use to convert them. This talk will be interactive so that you leave with ideas you can implement immediately. Kenda Macdonald is a forensic psychology major, and the founder of Automation Ninjas - a marketing automation agency specialising in behavioural marketing automation. She is an international public speaker, a multi-award-winning businesswoman, a doting cat mom, and the author of Hack The Buyer Brain. Having studied psychology, and worked in marketing automation, she saw firsthand how “modern” marketing doesn’t take consumer behaviour into consideration. Businesses don’t design for consumer experience. In part, this is because buyer psychology and academia can be so inaccessible. There is a treasure trove of information out there, waiting to be useful to businesses that care and are striving for the best for their consumers. Over years of insight through growing Automation Ninjas into an award-winning agency, becoming the UK’s leading behavioural automation agency through this behaviour first approach, Kenda has distilled her marketing knowledge and combined it with psychology proficiency. The results for her clients have been phenomenal - and she'll share those secrets with you. This online training will take place in our Facebook Group: https://www.facebook.com/groups/CambridgeSocialMedia/
Do hashtags on Instagram confuse you? How many should you use? Where should you put them? And mainly, which HASHTAGS should you use? Instagram hashtags not only categorise your content and make it discoverable by users, but they are also an effective way to get more followers, increase engagement and expand your reach and brand awareness. If you’d like to tap into the platform’s potential to reach a huge audience, upping your hashtag game is the way to go. In this session you'll learn: - What are hashtags and how they work. - Finding the right ones for your content. - Hashtag myth-busting. Helen Perry is an Instagram specialist who helps people promote their thing online. When you grow a digital audience you grow your opportunities. That’s what Helen has done with her account @notaboutthekids, and she loves supporting others doing exactly the same. Follow Helen on Instagram and make sure to check her IGTV channel: https://www.instagram.com/notaboutthekids/ This online training will take place in our Facebook Group: https://www.facebook.com/groups/CambridgeSocialMedia/
"Just create good content" – that's how Google says you can rank well in their search results. But what is great content from an SEO point of view? What things do you need to consider? Which outdated advice can you ignore? How can you make your great content work even harder for you? In this SEO session with Andrew you'll learn: - What Google looks for in great content - Tips & tools to find great content ideas - Tools you can use to 'see what Google sees' - How to leverage your content to improve your search rankings Andrew's worked in digital marketing for more than two decades – mostly in-house for household names like the BBC, National Trust and Lord's Cricket Ground. He recently launched his own search engine optimisation (SEO) consultancy service, Optimisey and runs a series of SEO events in Cambridge. Find out more about Andrew and his SEO events here: https://optimisey.com/ This online training will take place in our Facebook Group: https://www.facebook.com/groups/CambridgeSocialMedia/