Creating and Selling to a new Market (Springs)

Leif Ulman is CEO and Co-founder of KidReports. Leif, founded Kid Reports a SaaS communications solution for child care and early education providers to better manage children's data and enhance communications with parents. Exactly 1 year ago, Leif sold that company to their largest competitor in the market.

This fireside chat will focus on the story of Kid Reports and why learning to overcome the challenges of selling a new product to an old industry led to massive success. Leif and his team listened to their customers in order to adapt the product and learn the best way to sell to their target customer's needs.