Structured content, accessibility and audience: How SEO has evolved

With a growth in natural language processing and improved content relevance algorithms, this session will address how SEO has changed in the past 2-3 years, including:

• Why structured data is critical to algorithmic visibility
• How optimization has shifted from keywords to topics and entities
• Understanding your brand’s knowledge graph
• Building and optimizing for accessibility in the time of the paywall

About our Speaker

Deborah Carver is an independent content strategist and writer/publisher of The Content Technologist (https://www.content-technologist.com/). Since 2011, she’s developed award-winning content strategies, guided website redesigns and ensured algorithmic visibility for Fortune 500 companies, nonprofits, publishers, B2B SaaS startups, and everything in between.