Content Across Channels: Tips & Tricks for Modeling Modular Customer Experiences

Join members of the [A] team – simplea.com – as they walk through the ins and outs of using content models as part of the digital design lifecycle. See an active approach and hear lessons learned from in-flight internal projects. Join this lively discussion lead by professionals working on different parts of the digital development process using structured, modular content. Meet some new voices from the [A] team and bring your experiences and questions to share. Together, we will explore the nuts and bolts of building modular customer experiences.
Takeaways:
● Understanding of content models and their role in digital publishing
● Lessons learned from working across departments and teams toward a shared outcome
● The foundational pieces to enable intelligent customer experiences

About Our Speakers
Beth Weaving – Senior Content Engineer, Process Analyst, and UX Lead
Beth leads [A]’s effort to bridge the gap between strategy and implementation with [A]’s Content Intelligence methodology.

Her skills include wrangling requirements and user needs to manage content technology vendor selection, strategic facilitation, and business analysis. As a content engineer, Beth contributes to creating comprehensive content models, content types, and prototypes, along with information architecture and functional specifications upon which large content technology initiatives are based.

Cody Durain – Creative Producer
Cody is the Creative Producer at [A] and manages the editorial, design, marketing, and public relations departments. He performs a versatile role within the company and is an agile, quick learning, [A]gent. With experience working as IT support and within the publishing industry, his wide range of experience allows him to aid other [A]gents as an ever evolving resource.

Samuel Erickson - Semantics Engineer and Product Manager
Samuel is a semantics engineer and product manager for a number of internal projects at [A]. He applies experience in taxonomy, ontology, and content modeling to help clients craft intelligent semantics frameworks for multi-channel content delivery. As a product manager, Samuel incorporates [A]’s content modeling and orchestration methodologies to create powerful tools for both [A]gents and clients.