Where Conversation Design Meets Content Strategy

Welcome to the future, where you can talk with the digital things around you: voice assistants, chatbots, and more. But these interactions can be unhelpful and frustrating—sometimes even offensive or biased.

Conversation design has an interconnected relationship with content. Content needs to be adapted for conversation, and conversation design decisions depend on the unique nature of the content. In this talk, Rebecca Evanhoe, co-author of Conversations with Things: UX Design for Chat and Voice, will discuss:

• How conversational products have a place in an organization’s overall “content ecosystem.”
• The unique content requirements and types of conversational products — and how they also can reuse existing content.
• The interconnected relationship between conversation design and content.
• How content needs to be adapted for conversation, and conversation design decisions depend on the unique nature of the content.

About Our Speaker

Rebecca Evanhoe is an author, teacher, and conversation designer. With degrees in chemistry and fiction writing, she's passionate about how interdisciplinary thinking can combine arts, humanities, sciences, and tech. She teaches conversational UX design as a visiting assistant professor at Pratt Institute, and co-authored Conversation with Things: UX Design for Chat and Voice (Rosenfeld Media, 2021).