Our jobs as connectors: How content strategy connects the entire web process

Consider this a call to multidisciplinary action: We as content strategists are the glue that hold a web project together. We are the ones who touch every part of a project—from discovery to development and beyond. And that means we need to understand not just words, but the systems and processes we build around those words.

This talk will take a look at how we can be not just good content strategists, but good web strategists, helping craft our work in a way that helps research, design, development, and ongoing support—all while learning a bit about our work in the process.

In this talk, you’ll learn:

• How content strategy ultimately affects stages further down the project timeline—design, development, support
• What you need to know about the different disciplines in order to make their—and your!—job easier
• How content strategy fits into the larger ecosystem of a web design or development project
• How content and governance form the backbone of the entire web experience

About Our Speaker
Corey Vilhauer is director of strategy at Blend Interactive, where he is responsible for leading the strategic design process with a focus on content strategy and information architecture. Corey is co-author of The Web Project Guide: From Spark to Launch and Beyond, an overview of the web process from ideation to postlaunch governance, and co-host of a podcast by the same name. He writes about content strategy at Eating Elephant, and writes about other things at Corey Vilhauer dot com. He is a recovering advertising copywriter, a closeted fan of professional wrestling, and a playlist pack rat.