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August meetup AND online webinar with Margot Bloomstein

From: James C.
Sent on: Monday, August 1, 2011 1:51 PM

Howdy, everyone!


We're nailing down final details on the location for our August 17 meetup. After a couple of months of socialization, we're back to having a guest speaker: Christopher Johnson, the Name Inspector, will talk about his new book, Microstyle. 

About the book: 

Some of the most important verbal messages we craft are also the shortest: headlines, titles, sound bites, brand names, domain names, slogans, taglines, company mantras, bullet points, tweets, Facebook status updates. These miniature messages depend not on the elements of style but the atoms of style. They require microstyle. This book reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps miniature messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. As it highlights examples of those tools used well,Microstyle also examines messages that miss the mark, either by failing to use a tool or by using it badly. It shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.


Margot Bloomstein is giving a virtual seminar through UIE. In her words: "I'll be sharing examples and guidance for incorporating curation into content strategy, and drawing on tips from a more traditional context: museum exhibit design and curating. We'll discuss the role of storytelling online, the necessity of personal perspective, and how good curation depends on both content and visual design. I'm honored to join Jared and his team to talk about this emerging aspect of content strategy, and thrilled for the opportunity to reach their audience; designers, IAs, researchers, and others from all over the world routinely listen in to UIE's webinars." 


Combining Curation with Your Content Strategy with Margot Bloomstein
Thursday, August 11 at 1:30pm ET / 12:30pm CT / 11:30am MT / 10:30am PT
90 minute online seminar BUT WAIT, THERE'S MORE! "And here's an added bonus: UIE set up a special promo code for me. If folks want free lifetime access to the recording of the virtual seminar--to share with colleagues, reference in the future, or just to hear a slightly nasal upstate New York accent whenever they so choose--tell them to use the promo code MARGOT. My first name, all caps, and save $40."


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