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Amazon takes pride in identifying itself as the earth's most customer centric company. Why is that important and what does it means for the millions of Amazon customers and Amazonians? How does it influence how we identify opportunities and approach problems? How does customer centricity help us invent on behalf of our customers? What behaviors does it encourage? What happens if you fail? What mechanisms makes Amazon so successful? There are these and many more questions that people ask about Amazon and it's culture of innovation. In this session, we will dive into proven ways and mechanisms that are at play at Amazon. We will also understand how these mechanism help in building an agile mindset and makes agility a way of working. By the end of the session you will feel excited about leveraging these methods and mechanisms to influence change and drive innovation yourself. Bio: With 20+ years of experience in the industry, Nirmal currently works as part of the Innovation Advisory group at AWS (Amazon Web Services). His responsibilities include helping the 'C' suite of large enterprises pioneer the use of cloud services to drive innovation, become more customer centric and gain competitive advantage. Nirmal has a passion for new product innovation and agile and uses them to help enterprises identify a customer-centric opportunity, developing hypotheses about market fit, testing these through experimentation and launching a net-new scaled deployment.