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The Product Management Vacuum and the 3 V’s
• What we'll do Presented by Don McGreal ------------------------------------- Abstract: In between the larger organizational goals and the day-to-day work of Development Teams, exists a vacuum. The thing about any vacuum is that it has an innate need to be filled. If we are not careful, this 'Product Management Vacuum' will get filled with meaningless busy work and extensive task management. Being busy without clear direction. This session introduces the 3 V's -- Vision, Value, Validation -- as a way to get out in front of this problem. Bio: In his role as VP of Learning Solutions at Improving Enterprises, Don McGreal is a hands-on agile consultant and instructor. He specializes in agile coaching at the enterprise and team levels within larger organizations. Don is a Professional Scrum Trainer who has authored and taught classes for thousands of software professionals around the globe. He is also co-founder of, a comprehensive collection of games and exercises for accelerating the adoption of agile principles. • What to bring • Important to know


5445 Legacy Dr Suite 100 · Plano, TX

Respond by: 3/20/2018

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Welcome to DFW Scrum!

Scrum ( is a process framework that focuses on delivering the highest business value to the customer as early as possible through short iterative development cycles that allow rapid and repeated inspection of the project. Scrum can of course be used on just about any project (if it involves people and it has to get done, you can use Scrum).

Our goal is to help you do better today than you were doing yesterday. The best way to do that is through the collective wisdom and experience of the crowd (sprinkled with some industry experts).

Scrum is very simple to understand, but very hard to implement as it takes your problems and throws them in your face each and every day. We consider ourselves an organic group that is designed to tackle the challenges and issues you face regardless of your role in Scrum.

We meet on the 3rd Tuesday of each month reserving the quarters for industry thought leaders / mentors who can provide direction and insight to questions we might have raised in past meetings. We have hosted some of the industry leading experts such as Ken Schwaber, Martin Fowler, Kent Beck, Ward Cunningham, Jez Humble, Lisa Crispin, Jim Highsmith, Dave Thomas, Ron Jeffries & Chet Hendrickson, Alistair Cockburn, Jeff Patton, Mary Poppendieck, Esther Derby and Mike Cohn since our inception January 13, 2009.

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