In this meetup, bikeshopseo.com founder Noah Learner will demo GA enhanced ecommerce capabilities, then he will cover what to do when an e-commerce platform doesn't give you the tracking data you need to make smart e-commerce decisions.
Noah will demo these specific tools to guide you on your journey:
* Google's excellent demo store as an intro to seeing how an ecommerce flow works:
Product detail page data
Add to cart data
Checkout behavior data
Shopping behavior data
* Google's GA Debugger Chrome extension for testing
* Lastly, he'll walk through the mega-crazy implementation that allowed him to track ecommerce behavior when all hope of tracking appeared to be lost.
Bring the popcorn and prepare as insanity ensues!
We will also have liquid refreshments, snacks, and time for problem solving. Hope to see you there!
*6:30-7:00 Topic presentation/discussion
*7:00-7:30 Group problem solving (time permitting)