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#12 Designer's Journey: From Industrial design to UX

Design Bootcamp Asia's 12th series of design gathering. And this is the 3rd series of Designer's Journey - a personal sharing of a design professional who has various backgrounds. We celebrate diversities and uniqueness that designers bring from their own endeavoring journey. 


• Opening & Introduction by DBA organizers & NUS Enterprise Community Manager

• My 20 years journey as a designer by Kenny Hong

• My UX stories from working in design studios, consultancies, corporates, and startups across USA, UK, and India by Aditi Kulkarni

In her own blurbs: 

"Fun UX Stories from my experiences working in design studios, consulting agencies, massive corporates, and startups. From the last 10 yrs across USA, UK, India, and Singapore."

Speakers' Bio:

Kenny Hong

Kenny Hong is the founder of 11H, a design studio that focuses on product/furniture design and marketing. 

A graduate from Temasek Polytechnic, in Product Design, Kenny further attained his 2 Masters (with distinctions) abroad - Master in Design at Domus in Milan, Italy and Master of Arts in Design at the University of Wales. 

Prior to setting up 11H, he was tasked to setup the Product Development department in Design Studio Furniture Manufacturer Ltd, to develop and market products for the retail business in China, focusing on home furnishing. 

Being one of the boards of examiner for the Diploma in Product Design at LaSalle College of the Arts, Kenny is also a part time lecturer at NTU, NAFA and UNISim. He was a member of the Design Advisory Panel at Singapore Furniture Industries Council (2008 – 2011) and board of examiner for the Advance Diploma course in Interior Architecture and Landscape at BCA [masked]) 

He has 22 years of working experiences in design and product marketing. With the last 12 years, as a senior designer (05 - 06) and design manager (08 - 14), he had the opportunity to mentor a team of designers. In Technigroup, he regularly provides product training to the sales and project team around the region. And in 2008, he was invited to speak on the topic of "Workplace Ergonomics" by Chulalongkorn University in Thailand. 

Aditi Kulkarni

Aditi Kulkarni is the Head of Design & UX at Singapore based start-up ReferralCandy - the best-automated referral program for online retailers. ReferralCandy has raised S$1 M in funding and recently tripled its revenue. 

In her previous role as VP Design at Postman, she leads product design and helped grow the user base to more than 3M developers, eventually leading to Series A funding of $7M. 

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  • Benedikt

    Hi Eric & Natasha! Thanks again for the excellent event. As I said, would be glad to help. Please let me know how.:-) Take care.

    3 · September 8

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