What we're about

We are a group interested in the application of design methods to support happiness.

We believe that the ultimate design intent is happiness. It doesn’t matter what we are trying to do in life, better relationships, better job, get fit, eat better, more money, bigger, better, faster, slower, stronger, smarter, etc… we undertake these efforts because we believe that achieving them will help us to be happier.

Happiness is a very complex experience, with many facets. We start with the idea that much of happiness is actually an evolved chemical sensation that lets us know when we are doing things right in terms of survival.

Unfortunately much of the world is not designed to support happiness, but is actually antithetical to its achievement. The world is either haphazard, and unconsidered, or companies have designed things in a way to optimize for profit often at the expense of our happiness.

But what if things were different? What if we designed the world for happiness? Come explore these questions with us.

Hosted by Masamichi Souzou (https://mmsz.design)

Upcoming events (1)

Designing Happiness : Me

Needs a location


Current business & design practices optimize for profit and fail to consider the larger cumulative impact of these activities over time, which inevitably lead to catastrophic collapse of systems, like the opioid & obesity epidemics, global political & financial instability, and climate & ecological breakdown. We live in this world optimized for profit and growth, and not in reality for each of us. Masamichi Souzou (正道想像), meaning "Correct Path, Imagined/Created" in Japanese, is an organization that is seeking to know what the world would look like if we optimize everything, not for profit or growth, but for happiness. This talk will share the theory behind the approach and explore what designing optimized happiness (while considering everything) looks like for each of us as individuals. This will be the start of a series of talks over the course of the year where we explore various aspects of the design of our lives, and how various adjustments can be made to help optimize for happiness. Talk + Discussion + New friends + Nibbles. 6:30pm - 8:30pm

Photos (1)