DAWS - April 2019

Dear Digital Enthusiasts,

In April we will be back at LinkedIn and its awesome office. Yay!

Everlyn Lee, Insights Lead, Key Accounts APAC, Sales Solutions at LinkedIn.

Topic: B2B Sales & Marketing: The Power Couple

Topic Description: Companies with aligned sales and marketing generated 208% more revenue from Marketing” – MarketingProfs

Everlyn will share her point of view on how LinkedIn is uniquely positioned to orchestrate this alignment with its B2B ecosystem and data.
Leading with data and insights, Everlyn partners with strategic accounts across APAC to ensure sales orgs are more productive and successful with LinkedIn Sales Solutions. Having worked with enterprise marketers in a similar capacity at LinkedIn Marketing Solutions, she sees the opportunity for better results with greater sales and marketing alignment.

Barry Shalley, Managing Director of Strategica Pte Ltd

Topic: Building Retail Market Knowledge competences

Barry will discuss the many data considerations built upon the key elements of retail, how this data might be captured, considered and interpreted from the retailer, customer and supplier perspectives, so all stakeholders benefit without losing the basics of retail.

Barry’s company Strategica is a boutique corporate advisory specialising in the Modern Retail sector providing innovative approaches toward improving shareholder value across a board spectrum including business transformations; digital strategy and related transformations (building data assets); corporate venturing, mergers/ acquisitions due diligence and related negotiations.

On the day:
• Registration: 6.30-7pm (we reserve the right to not admit late-comers)
• Networking over pizza and beers: 6.30pm
• Talks: from 7.15pm
Allow enough time for security and registration (ID required).

Cheers,

DAWS Team