As a direct-to-consumer, online only business, what happens when you build a brand, communication strategy and new website around assumptions that end up being, well, not quite true?
Ken Tomita, Founder and CEO of Grovemade (https://grovemade.com/), is going to kick off 2017 for us by sharing their on-going journey. He and his team have had an interesting path of discovery on just exactly who their core customers are (spoiler alert – some of their assumptions were wrong!) and how these new revelations led to changing their go-forward plans.
He challenged his team on their assumptions of who they thought their customers are and their corresponding needs. The term “echo chamber” will be bantered about, customer assumptions will be discussed (and dispelled), and Ken will share the digital and physical tools and process used.
Please RSVP now (https://www.meetup.com/Ecommerce-Portland/events/236864977/) to join us on Thursday, Feb 9th at 6 pm at our new home - courtesy of GRAYBOX (http://www.grayboxpdx.com/), our new foundational sponsor to the Ecommerce Portland Meetup Group.
See you soon,
Wendi & Brian