Email Marketing Forum

THIS IS A PAID EVENT - Please complete your registration and payment!
https://emailmarketingsg.eventbrite.com

Despite the dominance of messaging apps and the glut of new ways to connect with people anytime and anywhere online, email is still one of the most effective business tools available. With millions of emails sent and received every day, it’s a channel that cannot be ignored even in Singapore.

From the latest advancements in acquisition techniques to going beyond responsive design, the Email Marketing Forum will explore, educate, and discuss the cutting edge of email marketing trends.

Some of the hottest topics will be discussed: Engaging Content • Advanced Data & Targeting • Enhanced Personalisation • Automation • New Tools, Technologies & Innovations Measurement & ROI • Top Tips For Advanced Email • Multi-Channel Integration • ESPs & Deliverability • Driving Engagement and more...

08:30 - Registration

08:45 - Welcome and Sessions Start

> Personalization and Audience Segmentation for Email Marketing by Chanchul Sakhrani, Founder, Selicious Pte. Ltd
Translating your e-mail communications into a true call to action requires dynamic content that will create a personalized experience for your customer, nudging them further down the conversion tunnel. Dynamic content refers to the HTML within your email content which changes based on the recipient’s segmentation, location, past with both loyal customers and lapsed customers. Without dynamic content, you aren't telling your customers why they need to come back or keep buying / interacting with your brand.

> When AI Meets E-Mail Marketing: Leveraging AI Techniques for Building Future Generation of Marketing Campaigns by Aleksandr Farseev, Founder & CEO, SoMin.ai
E-mail marketing has experienced changes due to the availability of public data and advanced AI technologies. Indeed, by analyzing individual behaviors coming from the Big Data associated with individual e-mail accounts, AI is often able to tell much more about a person as compared to her relatives, friends, and even herself, which helps to deliver extremely-personalized, timely messages to the customers. In this talk, I will discuss the potential AI being applied to e-mail marketing. I will also demonstrate some practical examples of it.

Panel Q&A with all the two previous speakers.

9:45 - Coffee/Tea & Networking Break

> Building a business one email at the time by Frederic Moraillon, Founder, Sound Principles
We created The Wise Traveller to help everyone become wiser travellers and world citizens. In this talk, I'll review the role of emails in the integrated sales and marketing strategy of The Wise Traveller to the community we're building.

> Optimizing Your Email Marketing Funnel by Mellissa Lee, Head of GetResponse Malaysia, GetResponse & Jamie Lee, Regional Marketing Director, Lighthouse Independent Media
Start thinking about your subscribers’ interactions with your brand as a journey, and learn how to optimize your communications to them each step of the wayPanel Q&A with all the three previous speakers

Panel Q&A with all the two previous speakers.

11:00 - Closing remarks & End of the event
and more speakers to be confirmed soon...

Participation fee starts at US$ 50 includes light breakfast, tea/coffee break and refreshments in the heart of Singapore.