Hw startup founder's talk: Dentaku + Primo.io + Technology Will Save Us + The Mu

Hi Hardwarians,

We are ready again for another great night @ Google Campus.

This time we have invited the founders of 4 brilliant London based hardware startups to come and share some good insights from their experience.

It's a great occasion to come and learn some hardware startupper's secrets and connect with the London hs community!

A big thank you to Google Campus (https://www.campuslondon.com) for supporting us hosting the event.

EVENT LINE UP

7pm: Welcome and networking

7:20pm: Yuri Suzuki & Mark McKeague - Dentaku ( http://www.dentakulondon.com/ototo - http://www.yurisuzuki.com - http://www.markmckeague.com - @nerved (https://twitter.com/nerved) - @yurisuzuki (https://twitter.com/yurisuzuki) - @dentakuldn (https://twitter.com/dentakuldn))

Ototo promo video (https://www.youtube.com/watch?v=pQbJhq6Gmls&list=PLZEM_tZo9IXQiMqxlMfcqHmcvUv0BbbDu&index=26)

Co-founder and Creative Director of London based design studio Dentaku, Yuri Suzuki is one of the creators of Ototo , an experimental PCB-based synthesiser which allows users to combine sensors, input/output and touch pads to easily create their own DIY electronic musical instrument.

Mark McKeague co-founded Dentaku in 2013, working with clients such as Wieden and Kennedy and Unilever and led the development of Dentaku's first product Ototo.

The idea for Ototo was initially conceived by Yuri Suzuki, and draws from his previous research at Teenage Engineering and the development of the product Oplab. Ototo means 'younger brother' in Japanese - so we think of it as a sibling of the Oplab. In February 2014, Dentaku ran a successful Kickstarter campaign to fund the first production project.

7:40pm: Filippo Yacob - Managing Director @ Primo.io ( http://www.primo.io - @primo_io (https://twitter.com/primo_io))

Primo.io promo video (https://www.youtube.com/watch?v=WOsE1j_kqaY&index=27&list=PLZEM_tZo9IXQiMqxlMfcqHmcvUv0BbbDu)

Primo completed a successful Kickstarter campaign in 2013 with a simple mission: introducing programming logic to children, taking them from a basic introduction at preliterate age all the way to the command line. It is an intuitive and tactile product, designed with natural materials to hide all electronic components for a magical and playful learning experience.

"Primo makes programming tangible, helping kids write their first programs and algorithms” - Wired (http://www.wired.co.uk/news/archive/2013-12/11/primo)

8pm: Bethany Koby - Co-founder and CEO @ Technology Will Save Us (www.techwillsaveus.com (http://www.techwillsaveus.com/) - @techwillsaveus (https://twitter.com/techwillsaveus) @bethanykoby (https://twitter.com/bethanykoby))

Technology will save us promo video (https://www.youtube.com/watch?v=YvrcY15RaQs)

Technology will save us is a purpose driven business educating young people on skills for the 21st century. Bethany founded the business in 2011, before which she was Social Impact Director at Wolff Olins

This talk will outline a brief history of TWSU, it's inception, kits and vision for the future.

8:20pm: Min-Kyu Choi - Co-founder & Design Director @ Made In Mind ( http://www.madeinmind.co.uk - http://www.themu.co.uk - @madeinmindUK (https://twitter.com/madeinmindUK) - @minkyuchoi (https://twitter.com/minkyuchoi))

The Mu promo video (https://www.youtube.com/watch?v=O8UfsmItoX4&list=UUSp2Pd8UTViP2TSPQiJHd5g)

Min-Kyu is a creative at heart. Having studied Illustration, Design Interaction and more recently Design Products at the Royal College of Art, the Folding Plug design concept is his brainchild that won numerous awards and went on to become the Mu.

Min-Kyu has exhibited his work globally and is a named inventor of multiple patents.

Articles: BBC (http://www.bbc.co.uk/news/technology-17131578) - Dezeen (http://www.dezeen.com/2012/02/20/folding-plug-by-min-kyu-choi-goes-into-production/) - Telegraph (http://www.telegraph.co.uk/technology/news/9089830/Folding-Mu-plug-launches-in-Britain.html) - The Guardian (http://www.theguardian.com/business/2014/jul/20/plugs-revolution-mu-foldable-slimline?CMP=twt_gu)

-

8:40pm: Networking

-

The format for the talks is 10min presentation + 10 min Q&A

If you missed some of our previous talks you can find them on our YouTube channel (https://www.youtube.com/user/HardwareStartupLab)

Get the latest updates from the hw startup community on our Twitter (https://twitter.com/HardStartupLab) and Facebook (https://www.facebook.com/hardwarestartuplab) page.

Please get in touch if you would like to speak, demo your project, sponsor or host HS LAB.

Also if you have any requests or suggestions for improvements we would love to hear from you!

Enjoy,

HS LAB Team