Human-Centered Design and Thinking Book Club

Name: Hooked: How to Build Habit-Forming Products
Start: 2014-03-12T23:15:00Z
Location: GrubHub Seamless

Hooked: How to Build Habit-Forming Products

Mar 12, 2014 · 6:15 PM
GrubHub Seamless

HOOKED

We figured we'd start off the book club with something short and tactical. This book is from the author of nirandfar.com. Here's the description from Amazon:

This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging.

Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers:

• Practical insights to create user habits that stick.

• Actionable steps for building products people love.

• Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.

AUTHOR'S PRESENTATION ON THE HOOKED MODEL

Via Hooked Model presentation via author's slideshare.

WHY $3

The idea behind the nominal fee is to make sure that folks reserve a limited spot with the intention of showing up. The UX book club has experimented with using a nominal fee and it helped to reduce no-shows. This is why refunds aren't issued. :)

MEETING LOCATION DETAILS

GrubHub Seamless, has kindly allowed me to host this event at their location. We'll have someone meet you in the lobby to escort you up to the 21st floor. Please be on time so we can quickly gather everyone. Arrive around 6:15 PM as the discussion will start promptly at 6:30 PM. If you are late just text me so I can come down and get ya.

CONTACT INFO FOR ZEKE

Mobile:[masked]

NEXT BOOK

The book for the next meetup will be more ambitious. We'll be reading, "Cognitive Psychology and Its Implications" It's a textbook, so it's a little pricey. We're going to break up the reading into two meetings so that we can have the time to delve into the content.

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Brittany T.

Just a reminder that Nir Eyal will be teaching his Hooked Workshop here in Chicago next week 4/3! Use code "manifest" to get $50 off!
http://www.eventbrite.com/e/hooked-workshop-chicago-april-3-2014-tickets-10930151377

1 · March 27, 2014
Gemma P.

Nir Eyal is teaching a workshop in Chicago on 4/3:
http://www.eventbrite.com/e/hooked-workshop-chicago-april-3-2014-tickets-10930151377

1 · March 16, 2014
Gemma P.

Great book club! I mentioned a study on how rewards can effect intrinsic motivation last night. I wasn't able to fine the basketball-related study I recall, but here is some more information on how rewards can reduce motivation: http://www.spring.org.uk/2009/10/how-rewards-can-backfire-and-reduce-motivation.php and http://eisenberger.psych.udel.edu/files/06_Effects_of_Reward_on_Intrinsic_Motivation.pdf

1 · March 13, 2014
- Gemma P.
  
  *find
  
  0 · March 13, 2014
Bahar W.

What a joy to meet such talented and exciting individuals!

Looking forward to the next meetup.

0 · March 12, 2014
A former member

Also sorry about the cancelation, last minute conflict!

0 · March 12, 2014
A former member

Alrighty made it before time. In the lobby

0 · March 12, 2014
Ezekiel B.

Sorry I have to miss this awesome event!

0 · March 11, 2014
Sharon B.

I just realized Ryan Hoover is a co-author of this book (thought it was just Nir Eyal) because I subscribe to Hoover's email list. They just published a post on TechCrunch, adapted from the book with thoughts on Jelly:

http://techcrunch.com/2014/02/07/youd-be-surprised-what-really-motivates-users/

1 · February 13, 2014
- View all 3 replies
- A former member
  
  That's why that article felt familiar... Most of the case studies were from the book
  
  0 · February 13, 2014
- Sharon B.
  
  Yeah, the email from Hoover was a bit misleading. He made it sound like the article was newly crafted and, I assumed, original:
  
  0 · February 13, 2014
- Sharon B.
  
  "I recently co-authored my first guest post in TechCrunch with Nir Eyal, on what really motivates users and thoughts on Jelly. Many assume money is the ultimate reward when in reality, this is often not the case."
  
  1 · February 13, 2014
Jessica S.

Looking forward to this! Is there a way for me to pay the fee ahead of time online?

0 · February 5, 2014
- Zeke F.
  
  Hi Jessica! Thanks for joining the book club. It shows that you've paid. Anything else I can help with? :)
  
  0 · February 5, 2014