Hooked: How to Build Habit-Forming Products

HOOKED

We figured we'd start off the book club with something short and tactical. This book is from the author of http://nirandfar.com . Here's the description from Amazon (http://www.amazon.com/Hooked-Guide-Building-Habit-Forming-Products/dp/1494277530/):

This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging.

Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers:

• Practical insights to create user habits that stick.

• Actionable steps for building products people love.

• Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.

AUTHOR'S PRESENTATION ON THE HOOKED MODEL

http://photos3.meetupstatic.com/photos/event/6/8/0/8/600_328106632.jpeg

Via Hooked Model presentation (http://www.slideshare.net/nireyal/hooked-model) via author's slideshare.

WHY $3

The idea behind the nominal fee is to make sure that folks reserve a limited spot with the intention of showing up. The UX book club (https://www.meetup.com/UXChicago/) has experimented with using a nominal fee and it helped to reduce no-shows. This is why refunds aren't issued. :)

MEETING LOCATION DETAILS

GrubHub (http://grubhub.com) Seamless (http://seamless.com), has kindly allowed me to host this event at their location. We'll have someone meet you in the lobby to escort you up to the 21st floor. Please be on time so we can quickly gather everyone. Arrive around 6:15 PM as the discussion will start promptly at 6:30 PM. If you are late just text me so I can come down and get ya.

CONTACT INFO FOR ZEKE

Mobile: 323-230-0037

--

NEXT BOOK

The book for the next meetup will be more ambitious. We'll be reading, "Cognitive Psychology and Its Implications (http://www.amazon.com/Cognitive-Psychology-Implications-John-Anderson/dp/1429219483)" It's a textbook, so it's a little pricey. We're going to break up the reading into two meetings so that we can have the time to delve into the content.