An Evening with Joel Peterson, Professor Stanford GSB & Chairman JetBlue Airway

Igniter: Stanford Entrepreneurs & Silicon Valley Founders
Igniter: Stanford Entrepreneurs & Silicon Valley Founders
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Book Signing after the event Bring your book "The 10 Laws of Trust: Building the Bonds That Make a Business Great"

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Joel Peterson will discuss how one can be intentional about building a high-trust organization, the nature of trust and it’s variations, protecting again the risk of betrayal, and what to do when trust has been breached

Trust is the glue that holds an organization together. It turns deflection into transparency, suspicion into empowerment, and conflict into creativity. With it, a tiny company like John Deere grew into a worldwide leader. Without it, a giant corporation like Enron toppled.In

The 10 Laws of Trust

, JetBlue chairman Joel Peterson explores how a culture of trust gives companies an edge. Consider this: What does it feel like to work for a firm where leaders and colleagues trust one another? Freed from micromanagement and rivalry, every employee contributes his or her best. Risk taking and innovation become the norm. And, as Peterson notes, "When a company has a reputation for fair dealing, its costs drop: Trust cuts the time spent second-guessing and lawyering."In clear, engaging prose, highlighted by compelling examples, Peterson details how to establish and maintain a culture of trust. Steps include:

Start with integrity - Invest in respect - Empower everyone - Require accountability - Create a winning vision - Keep everyone informed - Budget in line with expectations - Embrace conflict - Forget "you" to become an effective leader - And more

Joel Peterson

Chairman of JetBlue Airways
Founding Partner & Chairman - Peterson Partners

Joel Peterson is on the faculty at the Graduate School of Business at Stanford University and has been since 1992, teaching courses in real estate investment, entrepreneurship, and leadership.

Joel is the Chairman of the Board of Overseers at the Hoover Institution at Stanford as well as the Chairman of the Board at JetBlue Airways. Joel is also the Founding Partner and Chairman of Peterson Partners, a Salt Lake City-based investment management firm which has invested in over 150 companies through 13 funds in four primary asset classes: growth-oriented private equity, venture capital, real estate, and search funds. Prior to Stanford Business School and founding Peterson Partners, Joel was Chief Executive Officer of Trammell Crow Company, then the world’s largest private commercial real estate development firm. Joel earned an MBA from Harvard Business School and received his Bachelor’s degree from Brigham Young University where he was valedictorian and student body president.