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An Evening with Joel Peterson, Professor Stanford GSB & Chairman JetBlue Airway

  • Nov 4, 2016 · 7:00 PM
  • This location is shown only to members

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LEARN HOW TO BUILD TRUST FOR STARTUP!

Igniters 6Word Game is ON Tweet To Win How to build Trust in 6 words and Win Fabulous prizes !

Book Signing after the event Bring your book "The 10 Laws of Trust: Building the Bonds That Make a Business Great"

For Live Streaming RSVP here 

Joel Peterson will discuss how one can be intentional about building a high-trust organization, the nature of trust and it’s variations, protecting again the risk of betrayal, and what to do when trust has been breached


Trust is the glue that holds an organization together. It turns deflection into transparency, suspicion into empowerment, and conflict into creativity. With it, a tiny company like John Deere grew into a worldwide leader. Without it, a giant corporation like Enron toppled.In 

The 10 Laws of Trust

, JetBlue chairman Joel Peterson explores how a culture of trust gives companies an edge. Consider this: What does it feel like to work for a firm where leaders and colleagues trust one another? Freed from micromanagement and rivalry, every employee contributes his or her best. Risk taking and innovation become the norm. And, as Peterson notes, "When a company has a reputation for fair dealing, its costs drop: Trust cuts the time spent second-guessing and lawyering."In clear, engaging prose, highlighted by compelling examples, Peterson details how to establish and maintain a culture of trust. Steps include:

Start with integrity - Invest in respect - Empower everyone - Require accountability - Create a winning vision - Keep everyone informed - Budget in line with expectations - Embrace conflict - Forget "you" to become an effective leader - And more

Joel Peterson

Chairman of JetBlue Airways
Founding Partner & Chairman - Peterson Partners

Joel Peterson is on the faculty at the Graduate School of Business at Stanford University and has been since 1992, teaching courses in real estate investment, entrepreneurship, and leadership. 

Joel is the Chairman of the Board of Overseers at the Hoover Institution at Stanford as well as the Chairman of the Board at JetBlue Airways. Joel is also the Founding Partner and Chairman of Peterson Partners, a Salt Lake City-based investment management firm which has invested in over 150 companies through 13 funds in four primary asset classes: growth-oriented private equity, venture capital, real estate, and search funds. Prior to Stanford Business School and founding Peterson Partners, Joel was Chief Executive Officer of Trammell Crow Company, then the world’s largest private commercial real estate development firm. Joel earned an MBA from Harvard Business School and received his Bachelor’s degree from Brigham Young University where he was valedictorian and student body president. 

https://www.youtube.com/watch?v=z4iQmZ7IA5w



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  • Anand M.

    Missed the event. Hope everyone had an awesome thanksgiving weekend and spent some dough on that crippling retail industry 😄

    November 28

  • Vladimir

    Phenomenal speaker, superb event!

    November 6

  • Maret E.

    Mr. Peterson's talk impacted me on a deeper level. I believe him when he said that it can also improve marriages, relationships between family members and friends. It would be an awesome 5-day seminar to experience and understand most of the laws :)
    Thank you, Raj Lal and the team for making this Meetup happen! I am very glad that I came here tonight :)

    3 · November 4

    • Raj L.

      Wow I am so happy to see your detailed comment on the session. It was a life changing topic for me too. Understanding trust is so crucial in everyday life and almost necessary for happiness

      1 · November 5

    • douglas m.

      Yes, I look forward to reading his book and understanding all of his insights - my notes have a lot of blanks!

      1 · November 5

  • Erik B.

    Raj, thank you for putting this together this was by far the best talk I've been to. Joel gave a lot of sage advice for trust which is sorely lacking. I look forward to reading his book cover to cover multiple times

    1 · November 5

  • Raj L.

    The session was one of the best we had at Igniters. Joel Peterson is one of the nicest person I have met in my whole life. Building trust I believe is a life long process, and I I am also glad we all got a book to pursue the topic in more details.

    3 · November 5

  • Don D.

    I've been to most of the Igniters meetups over the last two years, and it's one of my two favorite Meetups. I think Joel Peterson was one of our best speakers over that time. Bravo to the organizers for bringing him in.

    3 · November 5

    • Raj L.

      That's a great compliment coming from such an amazing person. Made all the effort worth it. Thank you Don it was so nice to see you yesterday.

      November 5

  • Kristin

    I have been sick over the last couple of days and missed this. Was it video taped?

    November 5

    • Raj L.

      Yes there will be a HQ video available for all members in a few days

      November 5

  • Michele D.

    Q: Do you have suggestions for working with masterful manipulators who use subtle twists of truth, suggestion, humor and repetition to create an altered reality or control through chaos?

    November 2

    • Raj L.

      great question, i think Joel would love to answer that. See you at the event

      November 2

  • Christian B.

    Great event! To complement the 10 Laws of Trust, I suggest that you join our new Meetup focusing on ANGEL LIST.

    http://www.meetup.com/AngelList-Angel-Groups-and-Startups-Meetup/ and attend our Nov 10 meeting in SF.

    This meetup is dedicated to AngelList. AngelList offers a tremendous amount of features to Startup Founders, Angel Investors and people looking for a job. Presenters will share their experience and offer tips.

    October 24

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