If you agree a smart person learns from their mistakes, and a wise person learns from the mistakes of others, then seriously consider attending this event where you will learn vital insights into why most entrepreneurs:
* Fail to correctly frame the problem their business model addresses
* Destroy their credibility with bad market sizing
* Waste their competitive analysis slide
* Neglect to include a key attribute of their team
* Fall short of making the single most important takeaway point
Despite its time-honored credentials, purposely evading know errors has not yet been explicitly applied to presentations, even though those engagements are ubiquitous in the startup world.
This two-part session is specifically designed to close that egregious gap.
First, Bill Reichert will point out the deal breakers plaguing most funding pitches, valuable insights based on his experience evaluating thousands of pitches.
Next, Nathan Schor will expose the science behind why humans approach certain offers, while avoiding others. Vital to Influence Others, understanding how the brain makes decisions leaped forward a huge step because of recent stunning advances in neural science.
In summary, this session is not another excursion into the obvious, but instead is a innovative blend of both practice and theory designed to bring you up to speed on what it takes to communicate with confidence, conviction, and credibility.
If learning from two masters of persuasion is interesting to you, then RSVP. By attending you’ll know what it takes to pull off a room enlightening performance comfortably, just like they do.
Thanks to our sponsor – ZGC Innovation Center – who believes in contributing to the startup community, this session is complimentary. Food and drinks are also provided.
TWO EXPLICIT REASONS WHY IT MAKES SENSE TO ATTEND
(1) Highly Time Efficient AND (2) Cost Effective way to elevate your communication competence.
If you’ve been procrastinating upgrading your ability to light up a room, then seriously consider RSVP. By investing three-hours you’ll earn a payback stream benefiting you over your entire lifetime.
IMPORTANT à Seating in building is limited by Santa Clara Fire Marshal regulations. So it’s highly recommended you RSVP, as it’s likely the space will fill up.
[masked] – Meet & Greet
6.30–6:45 – Community Announcements
6:45–7:45 – Part 1 – Bill Reichert on Common Mistakes Entrepreneurs Make When Pitching
7.45–8:30 – Part 2 – Nathan Schor on Recent Science Explains Why We Approach Some Offers, While Avoiding Others
8.30–9.00 – Raffle for books discussed in session and co-working seats at ZGC Innovation Center (Don’t forget to bring business card.)
PRESENTER - Bill Reichert - When it comes to evaluating pitches, you’d be hard pressed to find someone more experienced than Bill Reichert. A serially successful entrepreneur and sought-after speaker at major conferences, Bill possesses extensive hands-on experience, so is ideally positioned to point out how to avoid pitch traps that often demolish presentations. This presentation is an extension of Bill’s well-regarded article, The Top Ten Terrible, Horrible, Very Bad Slides.
PRESENTER – Nathan Schor hosts a popular meetup – Influence Others – which advocates entrepreneurs take a neuroscience slant toward their sales/marketing because that discipline paints the shortest path between a startup's present state and its commercial success.
In those sessions, he applies recent discoveries coming out of neural science labs to the sales and marketing challenges startup teams face. Attendees gain advantageous insights helping them in two crucial ways – (1) Create compelling messaging likely to gain a customer’s attention and (2) Deliver that content with confidence, conviction and credibility.
Questions or comments? Contact Nathan Schor | [masked] |[masked]