Enterprise UX Panel

When most people discover UX, consumer products are often at the forefront of the conversation. Many books, articles, and bootcamps for UX professionals focus on designing applications for consumers and rarely address enterprise UX. When you create in-house tools or niche SaaS products, you wrestle with some unique problems that aren’t discussed in general UX discourse. So let's discuss it!

Join us for a panel discussion and Q&A session with senior and lead designers who work on enterprise-level digital products. Questions will touch on the unique challenges of designing for B2B and internal software versus consumer apps, such as:

🔺 When the buyers aren’t the users
🔺 Dealing w legacy software
🔺 Integrating UX in legacy processes
🔺 Educating and advocating UX and design thinking in older, non-software companies
🔺 How to do user research and user testing with niche users
🔺 How to get access to those users
🔺 Determining feature prioritization and market viability
🔺 Getting buy-in when the path to revenue is unclear
🔺 Competing against SaaS giants in your space, i.e. Microsoft, Amazon, Oracle

Speakers:

Amber Banks - https://www.linkedin.com/in/amber-banks-csm-icp-sa-877b36127/
Kaarin Hoff - https://www.linkedin.com/in/kaarin-hoff/
Deanne Stock - https://www.linkedin.com/in/deannecrewsstock/
Riana Dawson - https://www.linkedin.com/in/rianadawson/

Moderator:

Havana Nguyen - https://www.linkedin.com/in/havananguyen/

(More to come)