Note: This will be an in-person event!
Description
In the advancing world of tech and experience design, the days of working on projects in silos are long gone. Collaboration is critical when it comes to creating accessible designs, and great storytelling helps our products become more intuitive. So why do we still see many UX writers alone on Lorem Ipsum Island (AKA: the writer silo) waiting to join the creative collective when storytelling is so critical in our design process?
Join Kisha Bertrand, UX Writing Lead at Huge and co-organizer of Ladies That UX Atlanta as she discusses Tiny Words for Big Impact: The Importance of UX Writing in the Design Process. Find out how UX writers collaborate through the design process from intial brief to dev handoff, the type of deliverables they contribute, and why they are critical at every step.
You'll learn:
- How UX writers work with content strategists and UX designers to build content narratives (and what a content narrative is) alongside wireframes
- How empathy and emotive words paired with visual design bring storytelling to design
- How accessibility and inclusivity through words make a difference when it comes to the front and back end of the development process
Join the discussion as we consider just a few of the reasons why UX writing should be a cornerstone of the UX design process.
About the speaker:
Kisha is a UX Writing Lead with a design background and an unending curiosity about the way people think. With over 15 years of communication and marketing experience, she brings a content-first approach to experience design. Kisha is passionate about people and learning new concepts to help make communication through technology more accessible and intuitive. She is a co-organizer of Ladies that UX Atlanta and has developed content for brands like Google, KISS, American Girl, The Walking Dead, and Marriott Hotels. In her downtime she enjoys live music, traveling, morning runs, dancing with friends and hanging with her loves; people and kitties alike. Human-centered design sparks joy in this design thinking human.
