Make Something that People Want

At its core, building a business is simple:

1. Make something that people want
2. Get it in front of those people
3. Charge enough money to make a profit

In this session, John Nash will share his experience making this happen and how to go about making something that people want. Although the basics are quite straightforward, John will share some practical tips he has picked up-–as well as a few painful mistakes he made along the way. His lessons drew from design thinking, value proposition design, prototyping and the jobs to be done model.

About John Nash
John Nash is a professor and design thinker who helps improve outcomes, expand impact, and increase happiness. He works with teams from Silicon Valley to the Silicon Prairie and in countries all over Europe and Asia.

John brings considerable direct experience as an entrepreneur to his efforts–as he says, “I am in the less well populated category of professors who have been entrepreneurs who have actually made payroll.” He helps entrepreneurs to engage with customers in conversation and by direct observation of current practices, leveraging prototypes to unlock their view of their needs and constraints on potential solutions, and careful consideration of what is needed for a compelling value proposition.