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Effective brand communications through lean storytelling by's Eric Mason

Lean Content FTW!'s Director of Communications, U.S., Eric Mason began his journey into the communication field as an all-american athlete and corporate product spokesperson by co-founding and growing one of the largest regional triathlon teams in America called Tri-Team Peninsula. Throughout his career, he has sharpened and used his skills and experience to build brands through authentic storytelling.

The athlete in Eric knows the best way to produce engaging pieces of communication is to become a lean, mean content producing machine through his favorite style of delivery: storytelling. With 35+million users, he's got a lot of stories to tell. How does he effectively market a brand through lean stories? Find out by attending this Meetup!

Check out this Lean Content Meetup at HQ and gain:

  • Valuable insight on how Eric uses Lean Content methodologies to tell the stories of 35+ million users
  • Examples of Lean Content wins from Eric's career experience including at
  • Tips and tools on ways to implement Lean Content on your startup's or client's communication strategy
  • Local connections interested in learning more about Lean Content

Your $10 fee includes pizza, beer, good times and great content!

Join or login to comment.

  • Mike F.

    Like others, I found the Wix presentation interesting and potentially useful, I was looking for more lean content content and less product presentation.

    July 29, 2013

  • Rich R.

    I'll try doing more rapid website design iterations for multivariate testing when I start using wix.

    July 16, 2013

  • A former member
    A former member

    While it was interesting and Mason is an engagine presenter, I expected more on the posted topic: storytelling and brand communication. Instead it was mainly about one particular product (Wix). One qustion from the audience lead to an unsatisfying answer: "content creation is where the genius of the entrepreneur comes into play and must be tested." How to do that testing is something I am interested in learning more about.

    July 16, 2013

  • kathy

    A question: I signed up but am not sure I can make it. Will there by some type of a slidedeck....or presentation we can view if we paid to attend?

    1 · July 16, 2013

  • Kim C.

    Downstairs trying to get in. Can someone answer the door?

    July 16, 2013

  • Suyash J.

    Meetups are not free anymore?

    July 9, 2013

    • A former member
      A former member

      Hey Suyash. The Lean Content Meetups always had a $10 fee (except for the Markethon). You know that! :) For the price, you get great content, beer, beverages and pizza -- plus networking with people who aren't at the Meetup for freebies. You have been the only one to complain about the fee, so I do know that this is a pain point for you, and we have talked about this before. Why don't you email me directly instead?

      4 · July 10, 2013

    • JD L.

      Good speakers, food and company, well worth the price!

      3 · July 11, 2013

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