Personal Branding with Sarah Best

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Join us for a conversation about personal branding with social media and digital marketing expert Sarah Best, CEO of Sarah Best Strategy. As developers do we even need to care about a “brand”? What does branding even mean, and how can we leverage branding techniques to advance in our careers into roles that we’d like? We will discuss personal branding in the context of being focused and being authentic, and being focused means that we’ll also be doing this work in a time-efficient manner so that you can focus on the things that really matter to you, while keeping your future career moves in mind. We’ll also emphasize techniques that build community.


Sarah Best is the CEO + Chief Strategist of Sarah Best Strategy (, a company that is empowering people and companies to shine in the digital space, in the service of creating happier, healthier, and more inclusive communities. We work with national and regional nonprofits, Fortune 100 Companies, and small to mid-sized businesses. Sarah has won eight awards for her work including best use of a social media platform from Travel + Leisure. Her work has been featured in Mashable, TechCrunch, Crain's Chicago Business, National Geographic Traveler, Chicago Tribune, and other publications. She was tapped to speak at Social Media Week for the MacArthur Foundation, has been selected twice for SXSW in 2014 and 2018, and is a US Travel Association conference speaker. She is an alumna of New York University, a Rotarian, and a board member of several nonprofits.


StartingBlock has a parking ramp behind the building at East Main & South Livingston. There is also street parking. Event is on the second floor, towards the south side of the building.

StartingBlock is wheelchair accessible and has gender neutral restrooms. Children welcome. Please reach out to host Cakelin for any accessibility or dietary requests!