Forecast: Cloud Computing from a Marketing Perspective

Cloud computing is in the forecast for many companies. Some companies have made the journey already but many are in the early stages of moving into this new paradigm. Cloud represents a fundamental shift from incremental IT improvements to a new model that can transform the industry and thus make enterprises more responsive and competitive. New industry leaders will emerge. They are the companies who see the opportunity more clearly and execute efficiently to create compelling solutions.

Come listen to a panel of cloud marketing leaders from prominent cloud companies. The panel will discuss key opportunities, trends, challenges, market impact and future of cloud computing. At the end of this event, application to your marketing campaigns and solutions offerings will be clear and sunny.

Panelists:

Bernard Golden, CEO, HyperStratus, and author of "Virtualization for Dummies" Mathew Lodge, Senior Director, Cloud Product Marketing at VMware John Morley, Director, West Coast Executive Briefing Center at EMC Chenxi Wang, Ph.D., Vice President & Principal Analyst, Security and Risk, Forrester Research Moderator: Sheryl Chamberlain, Senior Director, Technology Alliances at EMC

Cloud computing is in the forecast for many companies. Some companies have made the journey already but many are in the early stages of moving into this new paradigm. Cloud represents a fundamental shift from incremental IT improvements to a new model that can transform the industry and thus make enterprises more responsive and competitive. New industry leaders will emerge. They are the companies who see the opportunity more clearly and execute efficiently to create compelling solutions.

Come listen to a panel of cloud marketing leaders from prominent cloud companies. The panel will discuss key opportunities, trends, challenges, market impact and future of cloud computing. At the end of this event, application to your marketing campaigns and solutions offerings will be clear and sunny.

Sheryl Chamberlain, Senior Director, Technology Alliances at EMC

http://photos4.meetupstatic.com/photos/event/4/2/5/9/event_22336985.jpegSheryl is responsible for aligning EMC’s corporate strategy and vision with VMware and adjacent ecosystem partners for architecture, solutions and worldwide go to market programs. Her focus includes creating and driving field engagement programs to accelerate the customer’s journey to the private cloud. Before EMC, Sheryl was the CEO of a consultancy practice and held key sales, marketing and financial positions for Fortune 500 companies including IBM, PepsiCo and Deloitte Touché. She is on the Board of Directors for the Association for Corporate Growth, Advisory Board for Watermark, as well as many leadership forums.

Bernard Golden, CEO, HyperStratus, and author of "Virtualization for Dummies"

http://photos2.meetupstatic.com/photos/event/4/2/5/e/event_22336990.jpegBernard Golden has been called a “cloud guru.” He is the CEO of HyperStratus, a Silicon Valley cloud computing consultancy which works with clients in the US and throughout the world. The firm's clients include Sensato Capital, Sun Microsystems, and the Silicon Valley Education Foundation. HyperStratus provides services in the areas of application security, system architecture and design, TCO analysis, and project implementation. Bernard is the Cloud Computing Advisor for CIO Magazine. Bernard is also the author of Virtualization for Dummies, and the co-author of Creating the Infrastructure for Cloud Computing (Intel Press, 2010). Bernard has keynoted conferences from Moscow to Peru.

Mathew Lodge, Senior Director, Cloud Product Marketing at VMware

http://photos4.meetupstatic.com/photos/event/4/2/6/1/event_22336993.jpegMathew Lodge is, responsible for the go to market of vCloud services with VMware's service provider partners. Mathew began his career at Schlumberger/Omnes, helping to connect six countries to the Internet for the first time. That led to router product management leadership at Cisco and then two start-ups, a year as a consultant in a $400m trade secret lawsuit, and most recently product marketing leadership roles at Symantec. He holds a Master's in Computer Systems Engineering from the University of York, and is an alumnus of London Business School.

John Morley, Director, West Coast Executive Briefing Center.

http://photos1.meetupstatic.com/photos/event/4/2/6/8/event_22337000.jpegTen year with EMC in Europe and US, John Morley leads EMC Private Cloud strategy briefings and workshops with several hundred companies each year. Current interests include: enabling Business Process Management, User-Centric IT Service Management, and facilitating best practice cloud models. Prior role as Business Program Manager for Enterprise Product Group at Dell Corp. Europe Manufacturing..

Chenxi Wang, Ph.D., Vice President & Principal Analyst, Security and Risk, Forrester Research

http://photos4.meetupstatic.com/photos/event/3/e/4/6/event_22335942.jpeg

Dr. Wang writes about content, application, and cloud security. She is a frequent keynote speaker in research and industry conferences. Prior to joining Forrester, Chenxi was the Principal Scientist for KSR, Inc, and Associate Professor at Carnegie Mellon University. Chenxi holds a Ph.D. in Computer Science from the University of Virginia.

Thanks to our sponsors Accept Corporation, and DLA Piper, for their generous support and EMC for being the SD Forum Marketing SIG facilities host and food sponsor.

Location:
EMC
2831 Mission College Blvd
Santa Clara, CA 95054

Agenda:
6:30 - 7:00 p.m. Registration / Networking / Refreshments (Pizza & drinks)
7:00 - 7:15 p.m. Announcements and Introductions
7:15 - 8:15 p.m. Presentation and Discussion
8:15 - 8:45 p.m. Wrap-up / Networking

Cost:
$20 at the door for non-SDForum members
No charge for SDForum members

Reserve your place at our new Meetup group at
SDForum Marketing SIG Event - Meetup Registration (https://www.meetup.com/MarketingSIG/events/17097551/)
Please sign up in advance to help with food planning. Thank you.

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