What we're about

This group is for Digital Commerce and Online Marketing professionals to engage into conversations about content enrichment and product marketing for B2C and B2B commerce sites. Content is core to the business and really affects the conversion rates and the bottom line.

It's not about your own website anymore, brands sell on their website, but also on numerous retailer websites and marketplaces. It’s all about how you slice and dice your catalog and how you update your enriched content with all the retailers/distributers, marketplaces and partner sites that you sell on. Companies spend a lot of money in building their eCommerce solution, but the marketers are usually stuck with excel spreadsheets or manual ways of updating content on the website. There are multiple products and solutions to enhance this experience and be distinguished from your competitors.

We will also discuss various AI/ML solutions and APIs to enhance content curation and automate product merchandizing and marketing user experience in content management systems.

We are a new group and will meet once a month in informal settings to discuss the trends, products, integration solutions etc. and will also have presentations and guest speakers from the industry.

Past events (4)

Data integration is the key for success of any AI initiative

WeWork Office Space & Coworking

Power your product content curation using AI/ML

WeWork Office Space & Coworking

How AI Chatbots can power content curation, search engine & user experience

WeWork Office Space & Coworking

Photos (15)