The mission of this group is to help businesses improve results through excellence in product management and product marketing, and to help product management and product marketing professionals network effectively and learn from each other.
You’ve done all the discovery, built an amazing product, launched it… and nobody came. In your go to market planning did you consider how your product is positioned in the eyes of your customers? In a world of vicious competition, saturated media and overwhelmed customers this can feel like an impossible problem to overcome.
In this breakfast talk, you will learn how to avoid the 3 killer positioning pitfalls and how to use market context to make the value of your offerings obvious for your target customers. Our speaker will also teach you a simple positioning methodology that will make your products stand out and shine.
Our Speaker: April Dunford is a consultant and author who helps companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning, having launched 16 products across her 25-year career running marketing, product and sales teams at a series of successful startups. She is the author of the best-selling book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it www.aprildunford.com
Join us online via the Youtube link in the invite!
PLEASE NOTE - We will postpone this event until we are back at Level 1 --------------------------
We have two speakers and details as follows:
Tim Schurr Title: New Products, Prototypes & Technologies: Three rules which always work - Tim discusses three hard-learned lessons from a handful of Seequent's new product experiments, prototypes and betas.
Peter Joynt Title: Taking geoscience to the cloud – Pete talks about lessons learned from the commercial models
Geoscientist come Product Manager, Peter has been working in the software industry at Seequent for the past 9 years and leading the charge on Seequent’s Central product for the last 6. With a background in sales, technical services and rocks, he is passionate about customers and eager to solve problems while focused on the commercial success of the solutions he manages.