How Cognitive bias impacts your product management decisions

Join ProductTank Auckland for another thought provoking topic as Meg Kowalew, Group Product Manager at Pushpay covers cognitive bias and how it impacts your product decisions.

Cognitive bias is a hot subject - Google.com returns over 220 million results for this phrase. But how does it impact product management? Is it all bad? If it is, is there anything we can do about it?

This talk will introduce two modes of thinking: automatic and attentive, cover the definition of cognitive bias, its significance for different stages of the product management process and explore options to reduce its impact.

About the Speaker

With over 14 years of work experience, Meg's professional background is quite versatile. Prior to her current role at Pushpay, she spent 4 years as a group category manager for Allegro.pl (Polish TradeMe, with 3.5 mill daily active users), dividing her time between product management and business development. Before Allegro, Meg worked for a cosmetic brand where she tried to understand the human behaviour of both consumers and shoppers in order to help retailers sell and present goods in their offline stores. This role is where Meg's fascination with psychology began and it led her back to University.

Meg is now working as a Group Product Manager at Pushpay alongside a team of very talented engineers, designers and product people to build and improve a community apps product that facilitates strengthening connections and driving community engagement. In her spare time, Meg loves to read and take photos but most of all she loves to travel.

To attend the session, you will need to pre-register. Please use the Zoom link provided and enter your details there to get access.