Beyond Human Centred - World Product Day 2021!

Bring your breakfast and join us for the fourth World Product Day, where New Zealand will be kicking off 90+ local events in different cities around the world. We'll be starting off in controversial style with Eli Montgomery joining us remotely to talk about why human centred design isn't enough, in fact it could be destroying the world!

In this talk Eli Montgomery will take a closer look at human centred design, and the ways in which it's broken. Eli will cover how putting individuals at the core of what we measure is both bad for products and bad for business and what you can do instead to drive great products that are better for the world.

About Eli:
Eli Montgomery helps companies find their customers, meet their needs, and build viable businesses. Companies like AT&T, Amazon, and Pivotal have worked with Eli to advance their design, data science, and product management practices. Eli advocates for diversity in tech organizations and helps companies apply user-centered design to internal processes and hiring. Eli is currently a product leader and Head of UX at Cazoo, the UK's fastest ever unicorn.