Design thinking, Service design methods in Product Managent

ProductTank Helsinki February meetup hosted by Sonera.

Design thinking and Service design is our theme.

Design thinking is a formal method for creative resolution of problems, and creation of solutions, with the intent of an improved future result. In this regard it is a form of solution-based, or solution-focused thinking – starting with a goal (a better future situation) instead of solving a specific problem.

Service design aims to create services that are useful, usable, desirable, efficient and effective. Service design is a human-centered approach that focuses on customer experience and the quality of services rendered as the key value for success.

How can we use these methods in Product Management? How are these applied in practice to support our Product and creation of great Service Products ?

Our speakers and agenda:

Ville Virtanen Senior Business Development Manager

Opening words by Sonera

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Terhi Hänninen Business Technologist / Service Designer Passi and Ripatti, an expert in development of digital B2C services and products. Having background in building digital consumer products and services, digital media, ”new” and traditional TV, telecommunications.

''The terminology of Service Design / Business Design / Design Thinking, How a product manager can utilize it and Case stories.

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Tommi Luhtala, Customer Experience Designer | Business Development Manager Sonera

'' Service Design tools and methods at Sonera''

Open discussion and sharing the experiences of the participants in Service design.