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Design thinking, Service design methods in Product Managent

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  • ProductTank Helsinki February meetup hosted by Sonera.



    Design thinking and Service design is our theme.

    Design thinking is a formal method for creative resolution of problems, and creation of solutions, with the intent of an improved future result. In this regard it is a form of solution-based, or solution-focused thinking – starting with a goal (a better future situation) instead of solving a specific problem.

    Service design aims to create services that are useful, usable, desirable, efficient and effective. Service design is a human-centered approach that focuses on customer experience and the quality of services rendered as the key value for success.

    How can we use these methods in Product Management? How are these applied in practice to support our Product and creation of great Service Products ?

    Our speakers and agenda:

    Terhi Hänninen Business Technologist / Service Designer Passi and Ripatti, an expert in development of digital B2C services and products. Having background in building digital consumer products and services, digital media, ”new” and traditional TV, telecommunications.

     ''The terminology and practical use of  Service Design / Business Design / Design Thinking''

    Speaker from Sonera to be announced soon. 

    Open discussion and sharing the experiences of the participants in Service design.



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  • Prodman Oy

    Prodman is focused on advanced product management and marketing.

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