Product Analytics - How To Measure Success And Use The Data For Development

Lean Startup and product management methods call for measuring your product success and fine tuning and even pivoting if the metrics start showing read. Product analytics is crucial for validating your expectations as fast as possible. There are techniques to do validating even before the product is built and delivered.

So how do you measure business, usability and technical goals per user, segment or feature? What tools do you use? How do you use the data in product development?

Our speakers:

Sami Linnanvuo Founder and CEO at Screenful (https://screenful.com/)

Will tell us what metrics they follow in their SaaS product. Including not limited to:

Paying customers Ongoing trials MRR Month-on-month growth Website visitors Free trials started Conversion to paid Churned customers Visitor to trial conversion rate Trial to paid conversion rate
How this is done, what is the meaning and the use of this DATA etc. Followed by discussion on following themes, introduction by Digia (http://www.digia.com/en/) team:

Business goals to analytics goals Product analytics tools and platforms Analytics maturity stages Designing analytics enablers to your product How much personal insight is too much for your users Using the analytics data for refining backlog how other members do this, and sharing experiences and best practices.

FAME & GLORY? - SPONSOR SOME SNACKS? - light snack, beer or soft drink would be appreciated, so if you want your company's roll-up in the event or mentioned as a sponsor in the meetup page, twitter, linked and the event, don't hesitate to contact. Post a comment as soon as possible to this meetup if you are interested to be a speaker or a sponsor!

Or contact hosts.

Marjukka Niinioja API and Digital problem solver | Consultant & Architect Digia Oy

Antti Suvanto Product Management Consultant Contribyte Oy (https://contribyte.fi/en/)