ProductTank Lisbon

Join us on April 1st from 18:45 at Sonae MC for an evening of thoughtful conversations on product management stories with learnings from the past and how the future can be tailored with the help of AI.

📋 Agenda
18:45 – Doors open
18:55 – Welcome & intro
19:00 – Sara Cruz: 0 to Product 25 Times
19:30 – Inês Lourenço: Stop Reading About AI. Start Building With It.
20:00 – Shared Q&A
20:30 – Drinks, networking & conversations
21:30 – Lights out

🎤 Speakers & Talks
Sara Cruz, Head of Product at Wells
0 to Product 25 Times
Building a product culture is often viewed as a luxury for tech giants, but it is a battle won in the trenches. From luxury fashion and automotive e-commerce to SaaS and traditional retail, Sara shares a realistic but hopeful vision for cultivating a product mindset in any environment. Drawing on experiences at OutSystems, Farfetch, Autodoc, and Wells, she demonstrates how anyone can "move the needle" regardless of background or resources by transforming feature wishlists into strategic intent and using evidence-based wins to shape product culture where none existed before.

Bio:
Sara Cruz, Head of Product @ Wells, has 15 years of experience in tech, spanning engineering, design, and 9 years in product management. A data geek and user advocate, she learned from experts at industry giants OutSystems and Farfetch before shaping product culture across deep-tech startups, luxury fashion power houses, and traditional brick-and-mortar retailers. Having worked on products with 4 million users and combined revenue over €2B, she focuses on building high-performance teams and driving incremental product maturity in organizations with diverse backgrounds.

Inês Lourenço, CPTO at Dealfront
Stop Reading About AI. Start Building With It.
Most PMs know AI will change their job. Few have changed how they actually work. Ines built an AI toolkit that her PM team uses every day — from generating PRDs and running competitive scans to automating weekly reports and stress-testing product decisions. In this talk, she'll walk you through the exact setups, show what worked (and what didn't), and give you a practical playbook you can bring back to your team on Monday morning. No theory, no hype. A toolkit, not a pitch.

Bio:
Ines Lourenço is CPTO at Dealfront, where she leads product, data, design, and engineering for a B2B lead generation platform. Before that, she led Product Growth at Usercentrics, helping scale the company from 1 to 100M+ ARR. She has spent her career building products and systems for B2B SaaS companies across Europe. Today she's focused on enabling marketers to turn their websites into lead generation machines — and using AI to help them do it better.