ProductTank: Communication

THEME: PRODUCT COMMUNICATION

Have you heard about a "bar test" for startup ideas? It goes like this: if you can't explain a startup idea to someone who's getting drunk at a bar on a Friday night, forget about it. :)

Solid communication is an integral part of strong product management practice. Whether we're talking about startups of established products, success of your work as a product manager hinges on the ability to craft a good story. Join us on July 20 and learn how you could do that better!

• Using storytelling patterns to build a compelling product narrative

• Communication within the product development team

http://photos3.meetupstatic.com/photos/event/6/a/4/c/600_451107212.jpeg

SPEAKERS AND TALKS

#1 Yi Chiao Cheng (https://sg.linkedin.com/in/yitch), Lead Experience Innovation Consultant; IBM—The Power of Stories in Product Communication

Yi Chiao, or Yitch, as he's known in the Singaporean tech community, is an interactive experience consultant. He's currently helping companies in legacy healthcare and telecom sectors to transform their digital strategy and align it with the expectations of young consumers. In his work, Yitch frequently experiments with media design & interactive arts, and even holds a patent pending in those fields. He's currently diving into VR/ AR as a next possible project.

#2 Jason Fraser (https://www.linkedin.com/in/jasonfraser), Director of the Innovation Practice; Pivotal Labs—Communication within the product team [Exact title pending]

NOTE: This is a lightning talk!

Jason is a world class product leader who's currently overseeing the innovation practice at Pivotal Labs. He stopped by Singapore to set up the local office of Pivotal Labs, and agreed to give a quick talk at ProductTank. This is going to be fun! :)

AGENDA

18:30 - Registration starts.

19:00 - Registration ends.

19:05 - 19:35 - First speaker: talk and Q&A (20 min + 10 min)

19:35 - 19:50 - Break! [Also, letting late attendees into the room.]

19:50 - 20:05 - Second speaker: talk and Q&A ( 5 min + 10 min)

20:05 - 21:00 - Networking.

21:00 - Event ends.

Notes:

• Exact schedule is subject to change, but we’ll definitely start by 7pm.

• Registration closes at 00:00 on Tuesday, July 19.

• Remember to bring your ID for a smooth check-in with the building security. :)

• IMPORTANT: Please, try to be on time. Registration will close at 7pm, and in case you're late, you won't be able to enter until the break (7:35pm). This is due to building security's quirks, and the event host doesn't have control over it.