Next Meetup

Case studies: involving dev teams in product discovery
Talk 1: Do you make the most of your dev teams? by Anna Miedzianowska, Head of Product at Ocado Technology This talk is a case study of involving the agile teams in a product exploration journey and scaling it up to the whole organisation. While agile software development helps us build products well, it does not specify anything about building ‘the right thing’. In order to solve customer problems, we need to have everyone on board and that includes the development teams understanding the end customers. We will touch topics of user research, personas, lean portfolio management and learning from failure. Anna has 15 years experience in various roles: from software development through technical pre-sales and product management. She is working alongside many product development teams at Ocado, located across different countries and helps them focus on balancing customer needs, business value and technical requirements. As a product evangelist, Anna is actively representing product point of view at various conferences and meetups in Europe, including Lean Kanban (Germany), Agile Cambridge, Agile Greece, Product Tank London, UX Cambridge and many more. Talk 2: Devs witness the strength of street knowledge by Stefan Stoilov, former Product Manager at UNU Motors, current Technical Program Manager at Uber Stefan talks about his experience as a product manager in an electric mobility startup in the heart of Berlin and involving developers in user research where even sound branding can put all your tech excellence in the bin. He has worked and studied in Bulgaria, Spain, the UK and Germany. With a background in marketing and informatics, Stefan has worked for both ad agencies and software development companies, now as Technical Program Manager in Uber. Loves wombats. Burns pancakes. Went to a Taylor Swift concert and survived. Schedule: 7:00 Doors open, mingle over beer & pizza 7:30 Talk 1 8:00 Q&A 8:15 Talk 2 8:45 Q&A 9:00 more mingling

Ocado Technology Sofia

ul. „Henrik Ibsen“ 13, 1407 Hladilnika, Sofia · Sofia

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    What we're about

    ProductTank Sofia ( provides an opportunity for everybody interested in building digital products, and located in Sofia to exchange ideas and experiences about Product Design, Development and Management, Business Modelling, Metrics, User Experience and all the other things that get us excited. If you are a Chief Product Officer, Product Director, Product Owner / Manager or come from the design or business side, you are welcome to join!

    We share great content on our FB page (, and organize events that include talks from guest speakers on topics around product management, networking opportunities, and a good old-fashioned chin-wag over a beer or two.

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