In this ProductTank TLV meetup, Tuesday, August 7, Itamar Gilad will go over the core 'push and pull mechanisms' that get people to adopt products, with a specific focus on customer value and costs/complexity.
What do these terms really mean? And how can you use them to your advantage?
We will look at the three core types of value - functional, emotional and social and discuss examples of products that master them. We will also explore how 'value to user' changes through the lifecycle of using the product.
Lastly, we will talk about the models and tools that harness value/cost to drive product/market fit, adoption and growth.
Itamar Gilad is a consultant, author, and speaker specializing in product management, strategy, and growth. Over the past 20 years, he held senior product management and engineering roles in Google, Microsoft, and other companies. At Google, Itamar launched Gmail's Tabbed Inbox and led Gmail's growth team (resulting in 1Bn MAUs). Itamar writes a popular product management blog and is the creator of a number of product management methodologies including GIST planing and The confidence Tool.
The agenda for this meetup:
19:00 Mingling and Munching
19:30 Itamar will teach you how to get your product growing
20:10 Q&A time