About us
ProductTank provides an opportunity for Product Managers working for (or wanting to work for) digital/web/mobile companies in Tel Aviv to exchange ideas and experiences about Product Management, Business Modelling, Metrics, User Experience and all the other things that get us excited. Events include talks from guest speakers on topics around product management, networking opportunities, and a good old-fashioned chin-wag over a beer or two. We're open to companies big and small.
Upcoming events
1
The New Product Moat
HoneyBook's office, 30 Shlomo Ibn Gabirol St., Tel Aviv, IL# The New Product Moat: GTM in the Age of AI
# Description
AI is making it easier to build, copy, and iterate on products. The difficult question is where durable advantage comes from when technology alone is no longer enough.
Helena Bachar will share HoneyBook's journey from zero to the App Store in ten weeks - and why launch is where the real work starts. Her talk will explore what it takes to bring a new mobile product to market and what teams learn once it reaches real users.
The conversation will then expand into a panel with product, growth, and marketing leaders exploring GTM in the age of AI: how teams sharpen positioning, create demand, improve conversion, and build an advantage that is harder to copy than a feature.# Agenda
● 18:00 - Doors Open, Food, Drinks, Networking And Opening
● 18:30-18:55 - Helena Bachar, Staff Product Manager - HoneyBook: Zero to App Store in 10 weeks: now the real work starts
● 18:55-19:00 - Q&A
● 19:00-19:25 - Panel: GTM In The Age Of AI
● 19:25-19:30 – Panel Q&A
● 19:30-20:00- Networking And Mingling# Our Speakers
● Helena Bachar - Staff Product Manager @ HoneyBook
Helena Bachar is a PM with 15+ years' experience in building SaaS products. Focusing on: mobile, extending HoneyBook into agentic surfaces, and bringing new products to life.
https://www.linkedin.com/in/helenabachar/# Panel
Examine how go-to-market changes when AI makes products and business ideas faster to build and easier to imitate. The panel is intended to bring together product strategy, B2B SaaS GTM, growth and conversion, community-led growth, and lifecycle marketing perspectives.
# Panelists
- Hilla Karni: Co-Founder, @Upstream | B2B SaaS GTM & Product Strategy Leader
Hilla Karni is a B2B SaaS go-to-market and product strategy leader with 20+ years of experience turning products into scalable businesses. She has held senior product strategy and product marketing roles at Salesforce, ClickSoftware and NICE, working at the intersection of product, positioning, pricing, sales and growth. Today, Hilla is Co-Founder of Upstream, a CRO-as-a-Service company helping startups and scale-ups build and optimize their go-to-market engines. Her focus is on what creates durable commercial advantage as AI makes products faster to build, markets more crowded, and traditional GTM playbooks increasingly open to question.
https://www.linkedin.com/in/hillakarni- Ben Blanki - Product & Growth Leader, SaaS & B2C
Ben Blanki is a Growth & CRO strategist with 16+ years of experience helping SaaS, eCommerce and digital product companies identify where customer decisions break down, and turn those insights into measurable growth using data, behavioral science, experimentation and AI.
https://www.linkedin.com/in/benblanki- Roy Povarchik - Director of Growth and PLG Lead @ Kaltura
Roy Povarchik is a Growth & Marketing leader with 15+ years helping B2B SaaS and consumer products drive acquisition and understand why users don't convert, stick or return, and turning those insights into compounding growth. Previously founder of the growth agency Stardom.io, he's now Director of Organic Growth at Kaltura and leads the company's self-serve (PLG) motion.
https://www.linkedin.com/in/roypovarchik- Sharon Blatt Cohen - Marketing Lead @Honeybook and a zero-to-one builder at heart.
Marketing Lead at HoneyBook and a zero-to-one builder at heart. A full-stack B2C marketer with deep experience across growth, lifecycle, and building new marketing opportunities from the ground up.
https://www.linkedin.com/in/sharon-blatt-cohen/With thanks to our sponsor, HoneyBook
*The event is held in Hebrew
120 attendees
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