This month, Bruce McCarthy joins ProductTank DC to shine a light on a new movement in the industry... In 2019, the highest functioning software companies aren't going to simply sell what's they've already built. They're going to constantly being asking, "what ~new~ value can we provide?"
Bruce calls this new movement ‘Product Culture’ and argues that it's going to eat the more corporate ‘Execution Culture’ of yesteryear. On Tuesday, January 29 he'll outline the 5 Principles of a Product Culture:
- Customer-driven mission
- Outcome over output or process
- Leadership over management
- Team over function
- Technology is a core asset
Bruce is the co-author of Product Roadmaps Relaunched, a frequent Mind the Product presenter, and President of the Boston Product Managers Association. In 2018 he founded Product Culture (www.productculture.org), an organization to help cross-functional teams improve their ability to solve customer problems in a scalable and profitable way.
Join Bruce along with the rest of the ProductTank DC community for a few drinks, a couple slices, and some top notch product insights.