How Netflix Built & Maintained an Innovative Culture

Sheryl Sandberg, the COO of Facebook recently said that the Netflix Culture Deck “may well be the most important document ever to come out of Silicon Valley.” The document has become a cultural manifesto and now has more than 18 million views on SlideShare.

This talk examines what culture means, why it is so important as companies scale, as well as the mechanisms required to make culture a part of each employee’s everyday life. Gibson Biddle, former VP of Product at Netflix, gives an inside view on the creation of the culture deck, why Netflix shared it so broadly, and why the response was so overwhelming. The intent is to help companies define, maintain and grow their unique culture.

We’ll close with a few case studies that demonstrate why defining a company culture is so hard, and what this means as you define and evolve your culture.

About Gibson Biddle:

Gib began his product management career at Electronic Arts in 1991. In 1998, he became SVP of Product at The Learning Company, then Mattel. In 2005, he joined Netflix as VP of Product. In 2010, Gib became the Chief Product Officer of Chegg, a textbook rental company that went public in 2014. Then in 2015, Gib shifted his focus to writing, speaking, and teaching.

Find him on Twitter and Medium @gibsonbiddle and online at gibsonbiddle.com