We believe product management has evolved significantly over the last several years. Gone are the days of the weighty tomes we called product requirements documents. Gone are the days of project managing releases. Gone are the days of defining products in an ivory tower and then throwing it across the wall to the engineering team to deliver. Today product management is much more than a job title – it’s a discipline, and to some, a calling.
Today we work iteratively, in agile stories and simple cards, because the collaboration this forces with everyone involved in the product leads to better solutions and better designs. Today we ship product continuously and while there may occasionally be press releases involved most of the time it’s done too little fanfare other than the appreciation of our customers.
Today we are one team, delivering product together.
In this discipline, you may be an engineer, a designer, a founder or a product manager – all that matters is that you are at the core of the product and passionately work towards the betterment of that product.
This may require fewer people called product managers in a company, but it puts even more emphasis on the importance of the craft of product management. On learning, sharing and working with others inside and outside our companies in the development of that craft.
Leveraging data gleaned from his experience with over 20K SaaS businesses at Profitwell, CEO Patrick Campbell will share data-driven insights on how the conventional growth mindset is hurting most companies and ironically preventing their growth.
You will walk away with benchmarks on major SaaS KPIs, an understanding of the levers that influence them, and what all that means for product teams and product-led growth.
Patrick Campbell is the Founder and CEO of ProfitWell, the suite of tools that plug right into your subscription management system and provide turnkey solutions to reducing your churn, optimizing your pricing, and ensuring your revenue recognition is audit-proof. ProfitWell's flagship metrics product also powers the subscription financial metrics for over twenty thousand subscription companies (it's free and takes less than five minutes to set up - seriously). Prior to ProfitWell Patrick led Strategic Initiatives for Boston-based Gemvara and was an Economist at Google and the US Intelligence community.