We believe product management has evolved significantly over the last several years. Gone are the days of the weighty tomes we called product requirements documents. Gone are the days of project managing releases. Gone are the days of defining products in an ivory tower and then throwing it across the wall to the engineering team to deliver. Today product management is much more than a job title – it’s a discipline, and to some, a calling.
Today we work iteratively, in agile stories and simple cards, because the collaboration this forces with everyone involved in the product leads to better solutions and better designs. Today we ship product continuously and while there may occasionally be press releases involved most of the time it’s done too little fanfare other than the appreciation of our customers.
Today we are one team, delivering product together.
In this discipline, you may be an engineer, a designer, a founder or a product manager – all that matters is that you are at the core of the product and passionately work towards the betterment of that product.
This may require fewer people called product managers in a company, but it puts even more emphasis on the importance of the craft of product management. On learning, sharing and working with others inside and outside our companies in the development of that craft.