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How Experimentation at TradeMe Jobs Improved Results By 596%
Jono Elkin, Product Manager at Trade Me, has a challenge for you... can you guess which experiment resulted in the best results? When building a Product, we all reckon we know how to make it the best it can be. In fact, we are usually convinced we know what will work the best. Unfortunately (or maybe it's a good thing), experiments are a great way to prove that what logically should work, often doesn't. Over 5 months we conducted experiments across 5 different parts of Trade Me Jobs, including 16 variations, while ensuring we didn't damage our key metrics. Come and guess which variants performed best, how we increased our base measurement by 596%, and some of the lessons we learnt along the way.

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