What we’re about
ProductTank Edinburgh (#ProductTankEdi) is a local meetup which deep dives into product design, development, management & marketing.
Our events are FREE & feature guest talks on designing and building great web and mobile products, including topics such as design, agile processes, business models, using metrics, user experience, and more. We also always build in time for networking, and a good old-fashioned chin-wag over a beverage or a slice of pizza!
Our events are public, but we ask everyone to provide a little information about themselves when they register so that we can build a good community. There are also a number of ways to engage with our community:Â You can see videos of the speakers on YouTube, photos of the events & attendees on Facebook & join in the conversation on Twitter.
ProductTank Edinburgh is also part of the larger Product Tank network, check it out at:Â http://www.mindtheproduct.com.
Upcoming events (1)
See all- #WorldProductDay - Let's Talk Product-Led Growth (PLG)Trustpilot, Edinburgh
Hi Product Enthusiasts đź‘‹,
Join us on this year's World Product Day for an enlightening session on Product Led Growth (PLG). In this meetup, we'll dive into how PLG leverages product usage to attract, convert, and retain customers, fundamentally shifting the traditional marketing and sales paradigms. We'll explore real-world examples from leading companies that have successfully implemented PLG strategies to achieve scalable growth. Whether you're a startup founder, a product manager, or just curious about the latest trends in product development, this discussion will provide you with valuable insights and practical advice on harnessing the power of your product to fuel business growth. Don't miss out on this opportunity to connect with fellow product enthusiasts and learn how to make your product the engine of your company's success!
We're thrilled to welcome two incredible speakers who will be shedding light on this topic from their unique views, learn more below:
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Matt's Talk: Product Led Growth - we've all heard of it but what is it? And if we haven't been doing it, what are we doing now? If I want to become product-led, where do I start, and what mistakes might I make?Join Matt Little as he talks about organisations that have moved to be product-led, how they did it and how they sold it to the wider organisation.
About Matt: Matt is an experienced CPTO, Non-Executive Director, product advisor and board member having sat on the Board of Directors or the Advisory Board of nine fast- growing technology firms. He spent twelve years working at the forefront of Cyber Security research and development (as CTO and CPTO), and with technology firms who are scaling internationally.
Matt was Executive Director of the cyber security company ZoneFox and co-led their acquisition by the US Cyber Security Firm Fortinet INC. Post acquisition, Matt held the role of VP Product at Fortinet reporting directly to the regional CTO.
Since 2019, Matt's company - Blue Ocean Insight - has been working with organisations as they try to adopt good Product Management Practises and adapt to Product Led Growth.
He has been a board member on four successful exits and the technology lead on a fifth.
Matt holds a degree in Computer Science from the University of St Andrews and studied Entrepreneurship at MIT.
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Niamh's Talk: From Theory to Action: Practical Ways to Implement Product-Led GrowthJoin Niamh Jones as she shares practical applications of Product-Led Growth strategies. This talk aims to bridge the gap between thought leadership and real-life examples. Dive deep into how Product-Led Growth can be effectively implemented, transforming theory into tangible results. Niamh will provide insights into successfully navigating PLG strategies that have been proven to drive product success. Whether you're new to PLG or looking to enhance your current approaches, this session aims to offer takeaways to apply in your business.
About Niamh: Niamh is an experienced Product Manager with a passion for building B2B SaaS products that help organisations better understand their customers. Niamh has held various product roles over the last 7 years and is currently a Senior Growth Product Manager at Pendo working on the Product-Led Growth team.
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Agenda:
5:30pm - 6.15pm - Welcome, food & drinks
6:15pm - 6:45pm - Speaker: Matt Little
6:45pm - 7.15pm - Speaker: Niamh Jones
7:15pm - 7:30pm - Q&A with Matt and Niamh
7:30pm - 8:00pm - Drinks & networking
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Thank you to our sponsor:Trustpilot was founded in 2007 with a vision to create a universal symbol of trust. We’re an independent, digital platform that brings businesses and consumers together to foster trust and inspire collaboration. We’re free to use, open to everybody, and built on transparency. Trustpilot helps consumers shop with confidence and helps businesses build trust, grow and improve what they offer.
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Disclaimer:
We will take pictures of the event for our LinkedIn page. If you prefer not to be on any of the pictures, please speak to one of the organisers. Many thanks!
