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Upcoming events (3)
We'll have 2 awesome talks with Q&A, plus some breakout groups for more of a chance to connect! *Using Narratives to Improve Product Outcomes and User Experiences* Susa Hart, Head of Content at Calendly Use narratives to make your experiences come alive so the entire team clearly sees and can build products your customers will love. Too often product teams talk about features, personas, and abstract concepts that don’t truly expose the experiences we want to provide to our customers. Bring your vision alive with stories that clarify the experience and conversation you want to happen between your product and the user. Bio: Breakthrough innovation isn’t the result of just having good ideas, it comes from good design and ideation process. As a design leader and content strategist, Susa leads teams to conduct the research necessary to uncover critical business and user needs and opportunities. She helps teams articulate those needs in a lean, design-thinking way (leveraging narratives, journeys, personas, mock press releases, etc.) so the entire team can understand and empathize with how users want and need to work. Susa has worked with startups that successfully scaled and mid-tier companies that produced products that users love (e.g. Intuit, E*TRADE, WebEx, and more). Because she also has extensive experience working with large enterprises, she understands the dynamics and innovation challenges of large companies as well. --- *Your Product Might Be Sexist or Racist* Chewy Chong, Founder, Build Justly 1 in 5 US households do not have a connected device (laptop or desktop). A further 1 in 7 US households do not participate fully as they lack digital literacy or are low tech confident. This digital participation gap disproportionately impacts low-income, rural, Black, and Hispanic households. Could your product be contributing to this inequity? How would you even know? Takeaways: * Having the difficult conversation about gender, race, class, and inequity * Experimentation and Data bias: remember *who* your data is coming from (and it is not from this audience) * Growth by engaging non-traditional users: increasing participation by nonparticipants could be a great way to drive growth Bio: Chewy is an entrepreneurial technologist. Loves people, growth, and data. Spent the bulk of his career working to influence how people make product decisions - messaging, nudges, design, ML, and plenty of experimentation. He is troubled by low to no tech participation – impacts about 1 in 3 US households (110M people). If tech is 'awesome' and 'the great equalizer,' then why does this digital equity gap exist? Has tech become exclusionary against certain populations? Chewy started a nonprofit to explore technology-caused barriers to digital participation - data bias, builder bias, experimentation echo-chamber, over-optimizing products to elite users, customer diversity & inclusion. This journey has been a painful self-reflection about gender, race, class, equity, and the never ending pursuit of product growth.