TOPIC: Pandora Product Lead on How To Monetize Product Experiences
From rampant fraud to a shortage of reliable information, it's harder than ever for advertisers to track performance. Even when your product team launches amazing new features, people still don't know what you've launched or why it matters. How can you share your story more effectively with target customers? Pandora Product Lead William White will talk about how the micro-gig economy enables advertisers to monetize users' free time by connecting brands to their everyday activities. Plus, he'll talk about how to reward users who generate content and using their insights to gain valuable product feedback.
About the Speaker: William White is a product leader at Pandora - managing the company’s content licensing and royalty systems. Prior to joining Pandora, William was the Co-Founder of Fluence Inc. - enabling content creators to receive feedback from their target influencers. In addition, William has worked on product teams at Yahoo, AOL and Slacker Radio. William is a graduate of McGill University and currently lives in the Bay Area.
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