The past 12 months have been a roller coaster for anyone trying to get their site to rank well on Google. There have been big changes that have impacted every site on the web in one way or another - some for the better, some have all but disappeared.
Competition is fierce and Google wants more of your money going towards AdWords. They no longer give you access to any of the search queries that are bringing traffic to your site. They know who you are, what sites your connected to and what your influence is.
Other sites are terrified to link to anyone. Huge brands stay atop the SERP's mainly because they are trusted.
What's a normal website owner to do?
We are honored to have two of the most original thinkers from planet SEO joining us this month.
Joe Hall (http://www.linkedin.com/in/joewhall) is a web developer, writer, marketer, and artist that has worked on both the national and local levels around a variety of diverse topics and technologies for many years. He is currently enlightening the client base at Internet Marketing Ninjas (http://www.internetmarketingninjas.com/) as a Senior Marketing Analyst. Most of his work has been focused on developing the tools needed for small businesses and nonprofits to become empowered on the internet.
Joe is a sought after speaker at industry conferences and a trusted voice of reason and logic among the technical discussions at leading websites. You can follow Joe on Twitter @joehall (https://twitter.com/joehall) and over on Google+ (https://plus.google.com/104591903036738260658/).
Normally, if I can get one SEO braniac agree to join us, I'm content, but I decided to roll the dice and double-down. It was my lucky day.
John Doherty (http://www.linkedin.com/in/johnfdoherty) is currently the Online Marketing Manager for Hotpads (http://hotpads.com/), the rentals subsidiary of Zillow. Prior to that, he was the head of and a senior consultant with Distilled in New York City.
John has worked on the Internet for years and focused on marketing since 2009. Previous to Distilled he worked as an in-house SEO. Prior to that, he ran a book publishing company from Switzerland.
Come find out the strategies and tactics that will lead to success in 2014. The days of "tweaking your meta tags" are over and lots of hard work lies ahead.
Location note: The McKimmon Center is awesome. Everyone who attends will have a comfy seat at a table where they have access to free super-fast internet, great audio and video capabilities and even a nice sitting area for networking after the main event. If you've stayed away because of the maddening crowd lately, it's time to come back.
Thank you to the awesome sponsors of the most successful SEO Meetup in the United States (http://www.meetup.com/RaleighSEO/):
Virante (http://www.virante.org/) is one of the leading SEO and web marketing firms in the United States. They are well known for creating the "rent-to-own" strategy for building and sustaining traffic and qualified leads for any web site or business. Virante has been tapped by the Wall Street Journal to provide web marketing expertise to its readership.
Click Optimize (http://www.clickoptimize.com/) clients have a common goal: to achieve results on the web. We take our job seriously, working hard until we help you meet -- and exceed -- your marketing goals. When you’re looking for a Raleigh website design company focused on lead generation and boosting your bottom line, call Click Optimize. We look forward to helping you rise above the competition!
LeapDog Marketing (http://www.leapdogmarketing.com/) is the premier source of inexpensive Raleigh Internet Marketing Packages to help your small business grow online.
Adapt Partners (http://www.adaptpartners.com/) - No matter what your situation, we have the experience and technical skills to develop a strategic plan for your needs. Our team will develop and implement a strategy on your behalf, or work with your internal or external development team to produce results quickly and efficiently.