SEO is always changing. Last month Joe Hall and John Doherty helped us look into the future and get ready for 2014, but there are some things that are eternal to ranking well, staying visible and a long-term plan.
We're going to set in stone 10 things that you can do that will get you on the right path so that you won't have to pivot your core strategy 6 months from now.
I was lucky enough to convince one of the best SEO's in the country to appear via Hangout from Phoenix, Arizona this month.
Thomas Ballantyne (https://plus.google.com/+ThomasBallantyne) spends most of his day making sure that Bulwark Pest Control (http://www.bulwarkpestcontrol.com/) is well optimized locally as well as nationally as dependable exterminators and quality pest control services. In his free time he tweets as @Thos003 (https://twitter.com/Thos003) and creates the best conference t-shirts known to SEO nerds (http://www.flickr.com/photos/thos003/5822207362/).
You may have run into Thomas taking photos at the last few Internet Summit conferences (http://www.flickr.com/photos/thos003/sets/72157631955348294/). At last year's Internet Summit his backpack and all his stuff went missing (https://twitter.com/1918/status/266873549665488897), but since he upgraded his laptop and camera he's at peace with it now.
Just in case Thomas wasn't awesome enough, our favorite SEO Nerd will be joining us remotely from the snow-capped mountains of Colorado!
Ashley Berman Hale (https://plus.google.com/+AshleyBermanHale) has carved out some time to help us understand what are the pillars of success when it comes to achieving maximum online visibility in a way Google will reward.
Ashley is the founder of the Raleigh SEO Meetup (http://www.meetup.com/RaleighSEO/members/6881455/) and I strive every month to keep it up to her standard of excellence. She has been a long time Top Contributor (http://productforums.google.com/forum/#!profile/webmasters/APn2wQfPp1VgCLTInlqB7cGScdhG9Ji7eXfPw0oftIAvUrSQJ1lnb942DpxFh-R-bb_ePTgFgBpX) in the Google Webmaster Forum (http://productforums.google.com/forum/#!searchin/webmasters/ashley).
This month's Meetup has the potential to change everything for you. There is nobody I trust more than these two to give you the time-tested, white-hat, actionable insights that will help you rise above your competition.
If you miss this month, you're crazy!
Location note: The McKimmon Center is awesome. Everyone who attends will have a comfy seat at a table where they have access to free super-fast internet, great audio and video capabilities and even a nice sitting area for networking after the main event. If you've stayed away because of the maddening crowd lately, it's time to come back.
Thank you to the awesome sponsors of the most successful SEO Meetup in the United States (http://www.meetup.com/RaleighSEO/):
Virante (http://www.virante.org/) is one of the leading SEO and web marketing firms in the United States. They are well known for creating the "rent-to-own" strategy for building and sustaining traffic and qualified leads for any web site or business. Virante has been tapped by the Wall Street Journal to provide web marketing expertise to its readership.
Click Optimize (http://www.clickoptimize.com/) clients have a common goal: to achieve results on the web. We take our job seriously, working hard until we help you meet -- and exceed -- your marketing goals. When you’re looking for a Raleigh website design company focused on lead generation and boosting your bottom line, call Click Optimize. We look forward to helping you rise above the competition!
LeapDog Marketing (http://www.leapdogmarketing.com/) is the premier source of inexpensive Raleigh Internet Marketing Packages to help your small business grow online.
Adapt Partners (http://www.adaptpartners.com/) - No matter what your situation, we have the experience and technical skills to develop a strategic plan for your needs. Our team will develop and implement a strategy on your behalf, or work with your internal or external development team to produce results quickly and efficiently.
Authority Labs (http://authoritylabs.com/) was built to be easy and simple enough for the average business owner, but scalable enough for those responsible for large organic search efforts. AuthorityLabs helps you gain an understanding of how search engines are displaying your brand over time. Consumers start at search and often experience a brand for the first time within search results.
The Raleigh SEO Meetup is also supporting a fantastic charity that is trying to fundamentally change the way cancer research is funded. Cure Cancer Starter (https://www.curecancerstarter.org/) is one of the few charities out there that passes 100% of the money you donate to the targeted use.
If you've found any value in this Meetup group, please donate that amount to Cure Cancer Starter now (https://www.curecancerstarter.org/campaign/fibrocyte-cancer-research-at-unc-lineberger).