Past Meetup

Bay Area Android Fest: speakers from Evernote, Twitter, Google, Sony

This Meetup is past


We are super excited to announce the Bay Area Android Fest ( (#BAAF)! Taking place on April 12 at the Intel Auditorium in Santa Clara, this day-long event will go over all the major elements involved in creating and launching an app to the Google Play Store.

Tickets are $20, and will get you – admission, swag bag, entry into a raffle. NOTE: we are almost full, please grab a ticket on the website if you haven't



9am-10am Registration and Breakfast

10am-10:10am Welcome with Amar Kona, Intel 10:10am-10:25am Kick-off keynote

10:25am-10:45am Android Developer Ecosystem

10:45am-11:30am UXD: Build.Better.Apps with Izabel Grey
This session is for developers who are interested in UX design and in becoming part of the design narrative for whatever product that they're working on. It's tailored for the needs of developers, who might be new to UX design, and want to contribute to the design process, but don't know where to start. This is where you can start.

11:30am-11:45am 15 minute break

11:45am-12:30pm Design Review Session and Q&A with the Google Android design team
Q&A with design advocates from Google and informal app design review session tailored to provide specific feedback to each app submitted. Interactive format, which will help Android developers and publishers get a better insight on how to create well-designed, user-friendly applications.

12:30pm-1:15pm Lunch

1:15pm-2:30pm Test Driven Development with Christopher Perry, and Android Testing with Marcelo Hernandez

Test Driven Development session includes:• Dependency Injection and it's function in TDD• How to do Dependency Injection in Android with Dagger• Doing TDD in Android on the JVM using Robolectric• Making assertions about code using fest and fest-android• The role of mock objects in TDD and using Mockito in Android

Android Testing session includes:• Why testing is important and how it enables us to iterate faster• How to design and write more testable code on Android• How to approach unit, component, and UI testing• How to write concise, beautiful, and reliable tests using tools like Espresso• What the future holds for testing on AndroidThis is not just another tech talk. Come ready to pose your questions, express concerns, suggest alternatives, and join the discussion.

2:30pm-3:15pm Scaling Android Development with Jan Chong
In January 2012, nearly all Twitter for Android code was written by three engineers. As of January 2014, Twitter for Android has over seventy unique contributors from over tens different teams. In this talk, we'll discuss how Twitter moved to develop at scale from a single team-based development model to a project based development model that welcomes contributions from across the company and highlight some of the challenges that we ran into on the way.

3:15pm-3:30pm 15min Break

3:30pm-4pm Intel Tools

4pm-4:45pm Panel on Balancing Organic and Inorganic Growth on App Stores with Ankit Jain, Ryan Lysne, Shoji Ueki

You spend a lot of time developing your app. Then your marketing team tells you that you need to spend some money to buy an initial set of users so that you can move up in the top lists and search rankings. This, they say, will kick in the organic k-factor and really propel you to succeed. Ankit will discuss the basics of how App Stores are designed to help you have this marketing conversation in the right perspective. Through the discussion, you will hopefully know the right questions to ask, the right KPIs to focus on and hopefully control the explosive growth of your company! For some basic background, watch Ankit's 2013 Google IO Talk at

4:45pm-5:30pm Launching on Google Play with Anya Shapina and Phil Shpilberg Deciding which strategy to use to monetize an App launching on Google Play Store is a crucial factor in the equation that determines the financial success of any App. Join Phil Shpilberg and Anya Shapina as they discuss the strategies available to maximize revenues your App can generate.

5:30pm-7pm Beer and Pizza

Attendees (1)