Going beyond sessions and pageviews: How analytics can demonstrate real value

Join the San Francisco, Bay Area Drupal community for the second July presentation of the season.

General Agenda:

• 5:30 - 6:00 pm: Networking and socializing - Food sponsored by Kalamuna
• 6:00 - 6:15 pm: “Your Dose of Drupal Dialogue”
  — Discussion on what’s in Drupal news
  — Who is hiring in the SF Bay Area? Who needs to hire?
• 6:15 - 7:15: Presentation - Going beyond sessions and pageviews: How analytics can demonstrate real value - Vadim Tchernine, Senior Analyst at Kalamuna
• 7:15 - 7:30 pm: Wrap up, more hanging out and chatting up Drupal
• 7:30 - Head to the local watering hole, Wooden Nickel at 1900 Folsom St.

You spent the last 6 months of your life building and launching a site. Now the client is asking: “How are my KPIs performing?” Maybe you have already installed Google Analytics or maybe you just did a few “Drupal Google Analytics” searches. Either way, implementing the basics of Google Analytics, is a breeze. The trouble is that it does not give you enough information. You know how many people are going and where, but not what they are actually doing on the site, how far they are scrolling, how many white papers they downloaded and etc.

In this talk, Vadim will:

• Explain why we need to start tracking our sites with more granularity; pageviews and sessions are just scratching the surface.
• Help you understand the difference between page and event metrics.
• Provide recommendations as to which Drupal modules most cleanly integrate with google analytics.
• Show you how to save hours setting up GTM via automation with gtmbot.io.
• Illustrate how GTM can be used to setup any 3rd party script. Empower marketing teams and save dev time!
• Provide examples of how to setup goals and filters within Google Analytics.
• Use a Chrome extension, dataSlayer, to debug and ensure all your data is being sent to the right places.

About the speaker:
Vadim Tchernine, Senior Analyst at Kalamuna (https://www.kalamuna.com/), is a data-driven digital marketer with over 10 years experience in both agency and client-side organizations. He's developed and implemented measurement methodologies for dozens of Fortune 500 companies in order to have a streamlined approach to dealing with data & analytics. This includes creating tracking plans, setting up targets, KPIs, creating dashboards, reports, and more. He has worked with brands like American Express, Home Depot, Fiat Chrysler, Red Lobster, and Dairy Queen. He now uses his knowledge to help smaller organizations and institutions get the most out of their data.

About the sponsor:
Kalamuna (https://www.kalamuna.com/) helps transform mission-driven organizations by empowering them with the strategy, design, and technology they need to increase their impact. We make great partners to universities, museums, government agencies, and nonprofit organizations; their missions inspire us, and this shows in everything we do. Whether it’s as a strategic advisor, technical partner, or design agency, we make our client’s mission our mission.

Where: Mission Center Building, UCSF Room MCB 6A
1855 Folsom St., San Francisco, CA, 94103, USA
The building entrance is on a parking lot which is entered from 15th Street or Harrison

Join us on slack: http://sfdrupal.herokuapp.com

https://groups.drupal.org/node/535176

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