What we’re about

Are you passionate about making a difference in the world? Are you driven by a desire to help solve wicked social problems? So are we! We meet to talk about how social change is being marketed as effectively as Proctor & Gamble is selling soap. Public health, environment, safety, poverty, homelessness, social enterprise, legal, and more. Meetings include speakers and time for networking.

The Social Marketing Association of North America (SMANA) is a membership organization serving the professional needs of behavior change agents in Canada, the Caribbean, Central America, Mexico, and the United States.

Our members are change agents from all sectors: social marketers, behavioral scientists and economists, conservation psychologists, environmental educators, behavior change communicators, entertainment educators, health communicators, design thinkers, and the list goes on.

Together, we advance behavior change for social good.