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Information Architecture Challenges and Solutions: A Case Study

Information Architecture Challenges and Solutions: A Case Study

How do you approach a web project that has failed twice already, is full of political and organizational obstacles, has almost thirty distinct audiences, and thousands of current and not-so-current pieces of content? And oh yeah, some of the content is missing. And by the way, we need a new creative direction. Can you work with designers???

Using a major IA project that he worked on as an example, Eric Hughes will describe the many types of challenges inherent in IA work, as well as the creative thinking and tactics necessary to make such a project a success.

Our speaker: Eric Hughes

Eric Hughes began his career in technology as an instructional designer and technical trainer at Lockheed Missiles & Space in Sunnyvale, where he designed classes in computer networking and operational support. He then spent six years designing voice and data computer networks for Charles Schwab, where he learned about product design and usability. In 1991, he was recruited by Wells Fargo Bank to help create what was to become the largest internal TCP/IP network in the U.S., heading up an effort to use the "internal internet" for bank-wide business and communications -- and voilà...the intranet was born! Working on that project, Eric was lucky enough to learn about organizing information from some of the best librarians in the business. In 1998, he (and his entire Wells Fargo team) started a web development firm called Simplexity, which 15 years later is still developing usable software products for the financial services and transportation industries. Eric provides information architecture, usability analysis, and documentation for Simplexity and its clients.

Eric is launching a new business called Matriculus in the Fall of 2013. It will specialize in the architecture, coding, deployment, and support of large graduate school online applications. UC Berkeley and UC Santa Cruz are current clients.


Wednesday, October 9, 2013


6:00 to 7:00 pm: Networking, conversation & dinner

7:00 to 7:15 pm: Announcements 

7:15 to 8:30 pm: Presentation 

8:30 to 9:00 pm: Conversation, follow up on job announcements

9:00 to 9:15 pm: Clear the room; move conversations to the sidewalk


Highlands Country Club,110 Hiller Drive, Oakland, CaliforniaMonthly Chapter MeetingsThe Berkeley chapter meets the second Wednesday of the month.

Continuing in October, 2013 we will regularly meet at the Highlands Country Club in Oakland, CA.




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