Compelling Content

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Compelling Content

“Better content means better business” is a fundamental concept in the recently-published book, Content Strategy for the Web (http://contentstrategy.com/). Technical Communicators agree with Bill Gates that “Content is king”, but how do we grab the attention of customers who are drowning in a sea of information overload? We must create compelling content that excites, informs or entices customers to act. Join us as April O’Neal explains how proven techniques involving analytics, visual storytelling and great writers can separate you from the crowd.

Time:

6:30 PM – Refreshments, Networking, Announcements
7:00 PM – 8:00 PM – Featured Speaker

Cost:

Free (members), $10 (non-members)

Please RSVP by Friday, August 15, 2014.

About the Speaker

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April Cain O’Neal is a Web Content Analyst for McKesson Technology Solutions, a Fortune 15 healthcare IT company. Catering to a customer base of more than 32,000, she’s responsible for a variety of content initiatives including content management, contributions to overall content strategy, and knowledge governance.

As an accomplished Technical Communicator for 15 years, her passion for the craft is evident and contagious. She’s convinced that timely, relevant content creates experiences that delight, resulting in improved outcomes for business.